Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The key to success across the board is to provide consumers with simple, easy to understand direction.

Healthcare 163

Healthcare Social Media Media Education 163

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. ” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts.

Local 120

Local Viral Survey Consumer 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Branding 131

Branding Brand Film Insurance 131

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. bottle of Ocean Spray cranberry juice.

Consumer 68

Consumer Viral Video Social Media 68

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Social Media 120

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

Branding 136

Branding Brand How To Storytelling 136

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok!

Strategy 97

Strategy Marketing Guidelines Creativity 97

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 126

Marketing Content Marketing Advertising Advertising 126

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Want an edge when coming up with creative ideas for consumer PR campaigns? Funny, insightful takes on pop culture.

Viral 120

Viral Storytelling Writing Crisis 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 79

Viral Trends Social Media Creativity 79

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Also See: CNN Reliable Sources If Muck Rack’s newsletter is about how the news gets written, CNN’s Reliable Sources is about how the news gets consumed. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Cision

NOVEMBER 24, 2015

Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get creative and don ’ t be afraid to pay. Viral content occurs when the right content is shared at the right time by the right people. That is why this is so exciting for PR. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 106

Financial Industry Report Insurance 106

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? fake news, all that stuff notwithstanding — consumer trust in earned media remains very high.

Media 202

Media Storytelling Technology Data 202

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. Consumers love to be part of the next big thing – whether it’s taking part in a competition or taking a picture of themselves with a celebrity or trending product.

Company 96

Company Marketing Social Media Analytics 96

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 86

Advertising Advertising Ethics Fashion 86

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Branding 78

Branding Brand Data Viral 78

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Photo credit: OZinOH, via Flickr Creative Commons. But how do you know which ones are worth the investment?

Tools 72

Tools Viral Engineering Comparison 72

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers?

Marketing 76

Marketing Consumer Measurement Viral 76

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. .

Trends 78

Trends Instagram Viral Branding 78

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Popular Paint-Mixing TikToker Fired By Sherwin-Williams.

Social Media 62

Social Media Trends Viral Marketing 62

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71