Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok!

Strategy 97

Strategy Marketing Guidelines Viral 97

Buchanan PR

JUNE 30, 2023

McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

Viral 72

Viral Trends Social Media Creativity 72

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 84

Social Media Trends Viral Media 84

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Read on to find out.

Social Media 61

Social Media Video Viral Branding 61

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Branding 71

Branding Brand Marketing Fashion 71

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Branding 78

Branding Brand Data Viral 78

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts.

Local 120

Local Viral Survey Consumer 120

Prohibition

MAY 10, 2023

Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. Cost-Effective Content social media content, benefits of user generated, share photos, other consumers User generated content is also a cost-effective way to create content for your social media channels.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app.

Branding 118

Branding Brand Video Social Media 118

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 86

Advertising Advertising Ethics Fashion 86

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Popular Paint-Mixing TikToker Fired By Sherwin-Williams.

Social Media 62

Social Media Trends Viral Marketing 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Market ”), for example, we talked up WeTransfer’s start-up persona and its appeal to the “creative class” versus bland competitors, but we made sure to mention its 80 million users and status as a profitable business. Here are some tips based on tech PR experience.

Branding 136

Branding Brand How To Storytelling 136

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer.

Small Business 71

Small Business Advertising Advertising Social Media 71

Karen Freberg

APRIL 9, 2023

In an industry where there is a lot of excitement and competition, there also is a lot of creativity in the entertainment and movie business. However, what if you write, sing, and release a song that was featured for a short second in the movie to make it go viral? And yes, I am a Barbie that is powered by coffee!

SMB 52

SMB Viral Creativity Course 52

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

NewsWhip

SEPTEMBER 22, 2021

As a result, food and beverage brands have the chance to win over consumers with limited edition treats. . Even though Hidden Valley is obviously not a candy brand, the company’s humorous approach to celebrating Halloween resonated with consumers, earning it more than 1,300 engagements. .

Trends 78

Trends Instagram Viral Branding 78

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. . It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes.

Creativity 40

Creativity Storytelling Sports Social Media 40

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Branding Brand Reddit 78

Shift Communications

OCTOBER 1, 2014

Thanks to social media, a little creativity can go a long way. The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The key to success across the board is to provide consumers with simple, easy to understand direction.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. Want an edge when coming up with creative ideas for consumer PR campaigns? Funny, insightful takes on pop culture.

Viral 120

Viral Storytelling Writing Crisis 120

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Instead, we’re going to focus on something more valuable: what we learned.

Report 135

Report Mobile Pinterest Conference 135

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. Using strong imagery and visual creatives can really do the talking and work wonders for content. — GeniePoint (@GeniePointEV) February 17, 2022.

Social Media 71

Social Media B2C Viral Trends 71

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 108

Financial Industry Report Insurance 108

Cision

NOVEMBER 24, 2015

Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get creative and don ’ t be afraid to pay. Viral content occurs when the right content is shared at the right time by the right people. That is why this is so exciting for PR. Organic content is PR.

Pitching 120

Pitching How To Instagram YouTube 120

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers?

Marketing 76

Marketing Consumer Measurement Viral 76

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. Consumers love to be part of the next big thing – whether it’s taking part in a competition or taking a picture of themselves with a celebrity or trending product.

Company 96

Company Marketing Social Media Analytics 96