Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

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Agility PR Solutions

DECEMBER 8, 2020

And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions.

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5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

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Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Crisis Communications. Media Training.

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Melissa Agnes

OCTOBER 20, 2014

That said, it’s the first time that I’ve seen WhatsApp – which is the most commonly used “chat app” in Africa, the middle east and beyond – used as a means for crisis communication and it’s BBC that has taken the initiative. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd.

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Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. Power that me must wield responsibly. Data is great for PR people.

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Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

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Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

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Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Update your communications plan.

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5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

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5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Leading AdTech companies maintain detailed response protocols, establish clear chains of command, and regularly test their crisis procedures.

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5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles.

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Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. People in the crisis plan!

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5W PR

FEBRUARY 17, 2025

Utilizing Multiple Communication Channels Different audiences consume information in different ways. Learning from Effective Crisis Communication Examples One of the most well-known examples of effective crisis communication is Johnson & Johnsons response to the Tylenol poisoning incident.

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Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Over 5,000 flights were cancelled or delayed.

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5W PR

JULY 1, 2019

Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it. Find a way to put crisis communications into practice before an actual problem occurs. Because consumers want transparency.

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Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. For a free consultation, please call 0113 430 4160 now.

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5W PR

FEBRUARY 3, 2025

The 2018 Nike campaign featuring Colin Kaepernick demonstrated how taking a clear stance, while potentially polarizing, can strengthen brand authenticity and consumer trust. Stakeholder Mapping : Identify and prioritize key stakeholder groups, understanding their specific concerns and communication preferences.

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Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Especially given consumers are looking for brands to take leadership right now. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Makes sense, right?

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5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Transparency, honesty, and timely communication are key elements of effective crisis management. 

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Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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Cision

JUNE 24, 2015

You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Our latest tip sheet is your “ 8-Step Guide to Social Media Crisis Communication.” Don’t risk your reputation.

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Melissa Agnes

OCTOBER 6, 2014

It is your responsibility to make it manageable and, in doing so, if you’re smart enough to make your responsibilities less time consuming (i.e.: The post How To Meet the Demand for Real-Time Communication in a Crisis appeared first on Agnes + Day. Crisis Communications'

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Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales. Short Response: 1.

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Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

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5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. Their followers view them as trusted peers rather than distant stars. Authenticity as the Key Driver The authenticity advantage of smaller influencers comes through clearly in the metrics.

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Prowly

FEBRUARY 20, 2025

Crisis communication plan Statistically, crises are not that likely to happen to your brand. Having a crisis plan in your communication strategy format ensures that you're prepared for the worst, even if it never comes. Budget Creating a budget is crucial, especially in the case of external communications.

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HMA Public Relations

APRIL 6, 2018

At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. The post Internal vs. External Crisis Communications appeared first on HMA Public Relations.

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Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

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Axia PR

DECEMBER 10, 2022

Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds.

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MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Consumers expect transparency and genuine interactions with people which builds trust and loyalty. In one survey, consumers were 2.4x

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5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These capabilities allow PR teams to respond quickly and measure the effectiveness of their crisis communication efforts.

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Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph.

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Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. Crisis Communications eBook Public Relations' Vice President.

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PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

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Cision

OCTOBER 30, 2017

Measuring the number of times a consumer is likely to see a marketing message in no way reflects how often she actually does, and what she thinks of it. This gives you the opportunity to launch your crisis communications plan if necessary. And Opportunities to See (OTS) is just as outdated. Another reason to shift your thinking?

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