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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

You could say Doug Levy was born to work in the media and communications industry. He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself.

Meeting 97
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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How to Prepare a PR Crisis Plan

Prohibition

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62
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What You Can Learn in 2017 from our Favorite MaccaPR Posts of 2016

MaccaPR

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48
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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior.

Google 52
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Future of PR: 2020 edition

Stephen Waddington

These devices have provided the means for consumers to connect to the internet wherever and whenever. The web has overhauled organisational communication and marketing. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Trust in the news has fallen 11% since 2015.

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3 Things Everyone Should Know About Online Reviews

Cision

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.