5W PR

APRIL 5, 2025

Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats. The Institute for Crisis Management defines a business crisis as “a significant business disruption that stimulates extensive news media coverage.”

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Melissa Agnes

JULY 26, 2016

The trouble with cyber security crises is that they can occur in a multitude of different ways and detecting and assessing the scope and impact of an incident is often a challenging and time consuming process. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

Crisis Management 100

Crisis Management Crisis Crisis Communications Handbook 100

Melissa Agnes

APRIL 3, 2014

Crisis avoidance vs. crisis management. We know crisis prevention is a much better option than crisis management. The idea is not to confuse the two groups and above all, not to become the focus of the revolution. You do this daily by having great operations and strong relations with your neighbours.

Crisis 234

Crisis Strategy Crisis Management Groups 234

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. But how about gaining new followers?

Infographics 283

Infographics Consumer Video Examples 283

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Brand Branding Crisis Management 78

5W PR

AUGUST 16, 2020

In a world where today’s COVID-19 crisis is much bigger than the brand but can have a tremendous effect on its business and operations, it’s highly advisable and not too late to craft and employ a social media crisis management strategy. The pandemic has created stress and hardship for consumers and brands alike.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

Crisis Management 123

Crisis Management Crisis Employee Google 123

Melissa Agnes

FEBRUARY 28, 2019

A common fear when it comes to issue and crisis management is the uncertainty around virality. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. Which makes sense. But what if I told you that it doesn’t have to catch you by surprise?

Viral 179

Viral How To Crisis Management Crisis 179

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Yet, even though reputation management is prized, it’s not always well understood. It’s often confused with crisis management, but while the two overlap, they are distinct. Crisis management involves responding to a simmering or sudden event that negatively impacts reputation.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Thomas Cook’s use of VR for crisis management training shows how these technologies can prepare organizations for challenging situations.

Storytelling 78

Storytelling Brand Branding Transportation 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. You need instant results.

Agency 333

Agency Internal International Resources 333

Agility PR Solutions

JUNE 1, 2021

With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. Because the PR industry is struggling.

Communications 170

Communications Crisis Management Crisis Consumer 170

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. However, statements must be accurate and consistent across all platforms.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Melissa Agnes

OCTOBER 6, 2014

So how can you meet this demand while not compromising – but rather enhancing – your crisis management? The truth is that the sooner you respond to a crisis, the sooner you can begin to regain control and position your organization as the credible source of information. Real-time means real-time.

Crisis 244

Crisis Meeting Communications How To 244

Shift Communications

JULY 24, 2017

As soon as the crisis hits, it’s critical to assess what people are saying about it. s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity.

Case Study 94

Case Study Crisis Management Crisis Study 94

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

MaccaPR

JANUARY 13, 2025

Consumers expect transparency and genuine interactions with people which builds trust and loyalty. Authentic, human-focused storytelling is gaining ground as consumers tune out AI-generated messages that are generic or promotional. In one survey, consumers were 2.4x In the era of AI, though, brand authenticity is crucial.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Research shows that 77% of consumers are motivated to purchase from companies committed to making the world better. Social responsibility has moved from a “nice to have” to a business imperative.

Strategy 78

Strategy Brand Branding Employee 78

Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. As technology continues to evolve and people continue to be consumed with it, it continues to present ample opportunity for effective and real-time communication. ” – BBC.

Crisis Communications 224

Crisis Communications Crisis Communications Strategy 224

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

Publicity 78

Publicity System Crisis Management Analysis 78

Cision

DECEMBER 4, 2017

Fortunately, the GitLab team had already rolled out a crisis management plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? A successful crisis plan is proactive.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Sometimes, when the damage is very substantial, crisis management specialists are also needed.

How To 217

How To Crisis Management Google Reputation 217

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. The way we consumer news and other content has changed drastically, so successful promotion of earned media is essential to success. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Crisis Management Even the most successful brands can face challenges.

Consumer 78

Consumer Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The story was nearly lost amid more urgent headlines, but its ripple effect may continue.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Onclusive

DECEMBER 6, 2019

This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. Spend two days mastering the latest and greatest in Communications Measurement. PR Decoded.

Conference 329

Conference Marketing Case Study Measurement 329

Prowly

FEBRUARY 13, 2025

Streamline workflow by automating monitoring and response processes, saving time and resources and allowing you to focus on growth rather than performing manual reputation management tasks. You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation.

Software 104

Software Reputation Examples How To 104

5W PR

APRIL 22, 2024

Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

Consumer 78

Consumer Financial Crisis Management Banking 78

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Benchmarking yourself against competitors in this way can help you position your brand effectively, address consumer pain points, and capitalize on missed opportunities. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Melissa Agnes

JULY 10, 2014

By all means, Yelp is an overall great resource for consumers. In this same survey, 67% of consumers said they read up to six reviews about a business. If most consumers trust reviews and two-thirds of them are satisfied after reading several reviews, it is easy to imagine the impact of a false and defamatory review.

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How To Guidelines Wikipedia Policies 200