ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Yet, even though reputation management is prized, it’s not always well understood. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Utilizing Multiple Communication Channels Different audiences consume information in different ways.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. A facts-first approach to crisis management.

Employee 217

Employee Leadership Crisis Management Viral 217

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 179

Crisis Crisis Management Employee Retail 179

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Crisis Management Even the most successful brands can face challenges.

Consumer 78

Consumer Brand Branding Crisis Management 78

Presspage

NOVEMBER 8, 2024

Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. be very different from the tone of voice you use to address the families of your employees. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Yes, social media pushback can be constructive, yet it often spins out of control.

Construction 385

Construction Social Media Crisis Reputation 385

Melissa Agnes

JANUARY 24, 2018

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. There’s too much (disgusting) risk involved with the potential of used makeup – risk that can impact our health as consumers – for the doubt not to be planted. And a little bit of doubt can go a long way over time.

Brand 145

Brand Branding Crisis Management Employee 145

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

Melissa Agnes

MARCH 10, 2014

A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. People in the crisis plan! A4:PR is important in crisis management. They manage the intangibles like reputation and trust.

Twitter 212

Twitter Crisis Communications Crisis System 212

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference.

Reputation 156

Reputation Brand Branding Media 156

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

5W PR

OCTOBER 1, 2024

PR transcends its traditional role in crisis management in today’s competitive landscape. This encompasses how consumers view the brand, including its values, quality, and reputation. Proactive PR efforts in reputation management help maintain a positive brand image and address negative perceptions. 

Brand 88

Brand Branding Crisis Management Crisis Communications 88

Reputation Us

JULY 18, 2024

This involves proactive communication, crisis management and a commitment to addressing any issues that may arise promptly. In-N-Out Burger is often praised for its customer satisfaction, and for treating its employees well. Happy employees contribute positively to a company’s culture, productivity and overall reputation.

Reputation 97

Reputation Crisis Management Employee Enterprise 97

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

Melissa Agnes

APRIL 16, 2018

The exercise is as follows: Ask each member of management what type of risk or crisis scenario keeps them up at night. Then, using some of the crisis management challenges we discuss in chapter two, present them with the obstacles the organization would be faced with in the event of these scenarios.

Internal 133

Internal International Crisis Exercises 133

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

PRSay

MARCH 23, 2018

In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Such allies need to be organized, however, for crisis management messages to be consistent.

Corporate 109

Corporate Communications Crisis Management Crisis 109

NewsWhip

MARCH 27, 2023

Leaders are consumers too, and they are likely to be reading the news beyond what the comms team is sending to them — sometimes it’s necessary to give them the toplines and sometimes a deeper briefing is needed, but generally the more specific a topic the more likely that leadership is to want to comment.

Data 148

Data Crisis Corporate Crisis Management 148

Reputation Us

JULY 18, 2024

This involves proactive communication, crisis management and a commitment to addressing any issues that may arise promptly. In-N-Out Burger is often praised for its customer satisfaction, and for treating its employees well. Happy employees contribute positively to a companys culture, productivity and overall reputation.

Reputation 78

Reputation Crisis Management Employee Enterprise 78

Cision

MAY 24, 2016

Whether you are communicating to customers, employees or policymakers, your best advocate and your best defense is your story. The pace in a governor’s office is unrelenting, and for the communicator, it is a life of continual crisis management. What role does social media play in your job?

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin’s News section shares recent announcements, expert insights and employee perspectives. GOLINglobal.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Wadds Inc.

SEPTEMBER 29, 2024

Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Internal change management and employee engagement have become top priorities for corporate affairs, especially in supporting business transformation.

Corporate 98

Corporate Reputation Telecommunications Study 98

Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. In the age of social media, it’s not unheard of for a business to be held accountable for what one of its employees says online.

Crisis 72

Crisis Crisis Management Radio Analysis 72

Prohibition

AUGUST 19, 2021

As such, online reputation management is particularly important if you have received negative press or if previous social media posts are coming back to haunt you. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations. Financial impact of CEO reputation Management.

Reputation 118

Reputation Google Crisis Management Engineering 118

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. Beyond purpose, it addresses critical industry topics like AI, employee engagement, the future of work, and more.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

JANUARY 14, 2022

What is a PR Crisis Plan? Your employees and stakeholders could be made to look incompetent or immoral. Trying to control a crisis is almost impossible. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. Federico’s Pizza Takes Out Loan to Pay Employees.

Media 111

Media Analytics Healthcare Crisis 111

Beyond PR

JULY 28, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Employee 80

Employee Journalism Data Technology 80

Presspage

NOVEMBER 8, 2024

Handling stakeholders Before a crisis is even on the horizon, you need to map out your key stakeholders and identify their unique communication needs. be very different from the tone of voice you use to address the families of your employees. As a result, brands usually face a lack of consumer trust.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78