PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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Reputation Privacy Banking Ethics 183

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

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Reputation Brand Branding Media 156

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations. Strong crisis management protects brand reputation.

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Case Study Brand Branding Ethics 78

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches. However, statements must be accurate and consistent across all platforms.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

It’s true that the process can be time-consuming, and it deserves a thoughtful approach. A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. You need instant results.

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Agency International Internal Resources 333

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

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Publicity System Crisis Management Analysis 78

Flack's Revenge

OCTOBER 24, 2018

But they should come clean, and ‘fess up to problems when they occur, according to the basic tenets of crisis management. The far better approach to crisis management is to rip off that Band-Aid – admit your mistake, explain, apologize, and rectify. It is here that good old PR and crisis management can help.

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Crisis Management Crisis Employee Google 123

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen. Few cancellations are permanent.

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Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

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Nonprofit Crisis Management Fashion Advertising 271

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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Reputation Google Crisis Management Engineering 118

Reputation Us

JULY 18, 2024

In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. These two fundamental elements form the linchpin of a thriving enterprise and reputation. Apple understands that its reputation is an asset that requires ongoing maintenance.

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Reputation Crisis Management Employee Enterprise 97

5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further.

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Crisis Brand Branding Case Study 78

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Sometimes, when the damage is very substantial, crisis management specialists are also needed.

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How To Crisis Management Google Reputation 217

Reputation Us

MARCH 4, 2021

In a recent study conducted by ReputationUs (RepUs) and DHM Research during Cybersecurity Awareness Month (every October), the firms examined the effects of cyber attacks on corporate reputation and consumer confidence. The blame and reputational damage usually falls on the shoulders of the company…not the bad actors.

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Reputation Analysis Corporate Study 109

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.

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Crisis Government Public Affairs Crisis Management 213

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders.

Brand 195

Brand Branding How To Reputation 195

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputation management Let's say a CEO of your company gives a controversial interview. That's why print is evolving, adapting to consumers, and going digital. All news sources are game in this situation.

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Print Strategy How To Newspapers 104

Cision

DECEMBER 4, 2017

Fortunately, the GitLab team had already rolled out a crisis management plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees.

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Crisis Brand Branding How To 271

Melissa Agnes

JULY 10, 2014

By all means, Yelp is an overall great resource for consumers. Thus, it is important for businesses and business owners to know how to handle potential online reputation attacks, whether that involves legal steps or handling matters on Yelp.com itself. Internet Defamation Online Reputation Management'

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How To Guidelines Wikipedia Policies 200

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Crisis Management Crisis Financial Reputation 62

Prohibition

JUNE 28, 2023

Whether it’s a food contamination issue, a product recall, or a public relations nightmare, it’s imperative for food and drink companies to have a solid crisis management plan in place. Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand.

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Crisis Management Crisis Case Study Crisis Communications 62

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. However, crisis comms isn’t just about the actual communication part. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation.

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Crisis Communications Crisis Communications Employee 78

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

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Reputation Brand Branding Analytics 105

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. Interviews were conducted both in person and virtually.

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Corporate Reputation Telecommunications Study 98

Reputation Us

JULY 18, 2024

In the intricate world of business and reputation management, success hinges on the balance of satisfying both customers and staff. Apple understands that its reputation is an asset that requires ongoing maintenance. Apple understands that its reputation is an asset that requires ongoing maintenance.

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Reputation Crisis Management Employee Enterprise 78

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. Reach Hinda at Hinda@InspirePRGroup.com.

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Crisis Crisis Management Crisis Communications Journalism 141

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Crisis Management Even the most successful brands can face challenges.

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Consumer Brand Branding Crisis Management 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. How do you define crisis management? What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. The post The Role of The Social CEO in Your Crisis Communications appeared first on Agnes + Day. Stay tuned!

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Crisis Communications Crisis Communications Energy 251

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. Benchmarking yourself against competitors in this way can help you position your brand effectively, address consumer pain points, and capitalize on missed opportunities. This knowledge enables you to build proactive crisis management strategies.

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Analysis Crisis Management Tools Strategy 221

5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Public relations is vital in reassuring the public of a brand’s unwavering commitment to data security and enhancing consumer confidence. Anything from bank account information to personal identification.

Consumer 78

Consumer Financial Crisis Management Banking 78

Melissa Agnes

MARCH 10, 2014

A4: PR pros help develop messaging w (semi)objective judgment, critical thinking, sound knowledge of media/consumer response trends #NYUPRSM — Lindsay Kaplan (@LKaplan_NYU) March 6, 2014. People in the crisis plan! A4:PR is important in crisis management. They manage the intangibles like reputation and trust.

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Twitter Crisis Communications Crisis System 212

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. That always helps, right?

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Marketing Pinterest Radio Instagram 90

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles.

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Employee Leadership Crisis Management Viral 217

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

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Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

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Crisis Crisis Management Reputation Financial 149