Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Make a list.

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5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

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5W PR

FEBRUARY 17, 2025

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.

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5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. Ethical practices serve as the foundation for effective crisis prevention and management. The resulting crisis caused $65 billion in damages and severely damaged BP’s reputation.

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Ethics Leadership Crisis Training 78

Melissa Agnes

OCTOBER 6, 2014

The growing demand for immediate and real-time communication and updates in a crisis can be overwhelming. So how can you meet this demand while not compromising – but rather enhancing – your crisis management? Read on to find out… First thing’s first, what does “real-time communication” mean?

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Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices. Crisis Communications. Media Training.

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Melissa Agnes

OCTOBER 20, 2014

I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. How to determine what social channels to use for crisis communication. ” – BBC. Photo credit: BBC.

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Agility PR Solutions

DECEMBER 8, 2020

And for the PR professionals, the pandemic has made it very clear that a strong communications strategy and crisis communication plan is required to stay afloat and come out of the pandemic in a better position. The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions.

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Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. c) Donald Steel. Power that me must wield responsibly. Data is great for PR people.

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Shift Communications

APRIL 11, 2018

Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. In most cases when a company is faced with a crisis they often mess up the initial response. Most recently, Facebook just experienced the classic example of a crisis communications case study.

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Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. From Facebook to Starbucks, no brand is safe from a communications crisis.

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5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Building Your Crisis Response Foundation The strongest crisis responses begin long before incidents occur.

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Ronn Torossian

DECEMBER 25, 2024

Case studies reveal importance of transparent crisis communication & consumer trust. Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

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Shift Communications

MARCH 6, 2018

2018 is already proving to be a powerhouse year for crisis communications learnings. From Crock-Pot’s This is Us nightmare to KFC’s bold response to its chicken shortage, these examples are a good reminder to constantly reevaluate your crisis or issues management strategy and protocol. Benchmarks for a crisis? Wait, what?

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Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Assess the Crisis Situation.

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Twitter Crisis Communications Crisis System 212

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. That said, the communications world today is intensely disrupted. It makes sense.

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5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.

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Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication?

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Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Identifying a PR crisis. Note: not everything is a crisis.

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5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

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Prowly

MAY 10, 2017

Content Marketing – Your Weapon to Fight Against the Crisis. Well, now, thanks to the digital communication society we live in, it takes just a few seconds. Consumers respond instantly and around the clock. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine.

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Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. You need to invest and over-communicate.”. And over-communicate they did. Crisis preparation starts long before an incident. That’s wrong.

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5W PR

JULY 1, 2019

Inevitably, many businesses undergo some sort of mishap or crisis that requires professional handling. Crisis communication is an aspect of doing business that many find uncomfortable, but it’s something that must have a defined protocol in order to effectively employ it. Because consumers want transparency.

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5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles.

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

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Prowly

FEBRUARY 20, 2025

Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page. Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Here are some good PR crisis management examples you can learn from.

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Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage?

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MaccaPR

JANUARY 13, 2025

Changes within the public relations landscape dont only affect us as PR professionals, but were also responsible for guiding our clients through the ever-evolving world of Marketing, PR and Communications. Consumers expect transparency and genuine interactions with people which builds trust and loyalty. In one survey, consumers were 2.4x

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Cision

JUNE 24, 2015

You invest mountains of work in building your brand and your reputation by establishing relationships with your consumers, but with one scathing Facebook post or tweet, all of that work can be for nothing. Our latest tip sheet is your “ 8-Step Guide to Social Media Crisis Communication.” Don’t risk your reputation.

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5W PR

MARCH 13, 2019

What will your company do when a crisis occurs? . Crisis communications , on its surface, is easy to understand – when something bad happens, respond accordingly. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

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5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management.

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Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

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Presspage

OCTOBER 14, 2024

Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. Keeping tabs on every interaction with journalists and strategizing follow-ups to maximize your chance of winning coverage is too time-consuming to do manually.

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HMA Public Relations

APRIL 6, 2018

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?

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5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors. Social media amplifies these challenges.

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