ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

JULY 15, 2020

The foundation of a good public relations campaign is reputation management, and it’s important now. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way.

Reputation 221

Reputation How To SEO Guidelines 221

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. Think about it. The Social CEO.

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Brand Branding 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. How you handle the crisis and turn around negative press makes all the difference. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Bianchi Biz Blog

OCTOBER 28, 2024

Furthermore, building an online reputation today requires exhaustive research, analysis and the use of proper tools which fast and effectively help detect how to improve products and services and find channels close to audiences. Key expertise of Eje Comunicación Corporate Communications: Reputation management. Crisis training.

Marketing 101

Marketing Crisis Local International 101

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. Controversial statements.

Reputation 183

Reputation Privacy Banking Ethics 183

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. But the best reputation crises are the ones that didn’t happen. Few cancellations are permanent.

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Construction Social Media Crisis Reputation 385

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex.

Crisis 158

Crisis Reddit Reputation Tools 158

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. If your website was hacked, what could that do to your reputation and how could it immobilize you? How to plan for and respond to a data breach crisis. Incorporate the following into your data breach crisis communications plan: Step 1: Co-mu-ni-cate!!

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Prowly

MAY 10, 2017

Content Marketing – Your Weapon to Fight Against the Crisis. Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Consumers respond instantly and around the clock. Well, now, thanks to the digital communication society we live in, it takes just a few seconds.

Content Marketing 159

Content Marketing Crisis Marketing Reputation 159

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. I haven’t read it yet. Does anyone know what it says?

Reputation 166

Reputation Facebook Social Media Study 166

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. His reputation quickly plummeted, and Smith is now banned from attending the award show for the next ten years. . Public safety crisis.

Crisis 158

Crisis Financial Reputation Sports 158

Agility PR Solutions

NOVEMBER 20, 2024

PR allows businesses to create and manage the reputation of their brand, gain objective visibility for their products and services, and establish crisis management plans for inevitable shortfalls or troublesome perspectives that emerge on social networks.

Strategy 91

Strategy Crisis Management Crisis Reputation 91

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. What worked well to appease audiences and what developed into a comms crisis? Each stakeholder group will be looking out for specific messages to satisfy their priorities and concerns. Look at how others have responded.

Reputation 195

Reputation Brand Branding How To 195

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Need help with your brand reputation measurements? Conclusion?

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Media Training. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent.

Trends 385

Trends Employee Viral Advertising 385

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Guidelines 78

Ronn Torossian

DECEMBER 25, 2024

Learn how PR missteps by Nestle, BP & Yahoo led to reputation damage. Case studies reveal importance of transparent crisis communication & consumer trust. The post Corporate PR Gone Wrong: A Cautionary Tale from the Trenches appeared first on.

Corporate 195

Corporate Case Study Crisis Communications Crisis 195

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications? It makes sense.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. To enhance and protect your valuable reputation.

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Reputation Corporate Financial Employee 133

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Building Your Crisis Response Foundation The strongest crisis responses begin long before incidents occur.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success.

Trends 88

Trends Healthcare Reputation Financial 88