Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

Customer Service 205

Customer Service Social Media Marketing Media 205

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers.

Customer Service 86

Customer Service Consumer Company Branding 86

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. The top three characteristics of a “best in class” brand focus on customer service and engagement. Bottom line: Social media is now your primary customer service channel.

Customer Service 158

Customer Service Social Media Marketing Media 158

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 86

Customer Service Retail Measurement Consumer 86

Agility PR Solutions

DECEMBER 20, 2021

As consumers rethink their relationships with companies today, new research from Talkdesk, a CX leader for customer-focused companies, finds that loyalty is being disrupted. The post The future of loyalty: Role of customer service in driving brand loyalty is not just for support appeared first on Agility PR Solutions.

Customer Service 148

Customer Service Branding Brand Consumer 148

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Awario

DECEMBER 7, 2020

The customer service landscape has evolved exponentially in the last several years. A Lyfe Marketing study states 71% of consumers who have had a good experience with a company on social media are more likely to recommend it.

Customer Service 78

Customer Service Twitter Study Course 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Branding Brand Crisis Management 78

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 157

Consumer Customer Service Trends Publicity 157

Agility PR Solutions

JUNE 19, 2019

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers. The post After years of turmoil, brand customer service may be rebounding—what’s changed?

Customer Service 94

Customer Service Branding Brand Consumer 94

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

Consumer 78

Consumer How To Customer Service Policies 78

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 105

Retail Consumer Customer Service Branding 105

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions.

Consumer 148

Consumer Crisis Customer Service Trends 148

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Branding 148

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Institute for Public Relations

JUNE 26, 2023

Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

Consumer 52

Consumer Apparel Retail Customer Service 52

Agility PR Solutions

JANUARY 7, 2024

When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes.

Consumer 105

Consumer Customer Service Trends Publicity 105

Agility PR Solutions

NOVEMBER 17, 2020

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty.

Consumer 157

Consumer Branding Brand Customer Service 157

Agility PR Solutions

JANUARY 12, 2023

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.

Consumer 86

Consumer Customer Service Survey Company 86

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 139

Local Consumer Customer Service Small Business 139

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 94

Social Media Consumer Branding Brand 94

Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Branding Brand Mobile 78

5W PR

NOVEMBER 7, 2022

Giving customers special mentions on social media platforms also helps to show them how much a business appreciates them. Customer service can be a very important factor when it comes to choosing a brand. Each interaction with the customers matters as customers evaluate each interaction that they have with a business.

Consumer 88

Consumer Customer Service Social Media Branding 88

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike. appeared first on Agility PR Solutions.

Consumer 78

Consumer B2C Customer Service Branding 78

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Zapier, a competitor, offers similar services for small businesses. Customer Service AI-powered chatbots are becoming increasingly popular in providing customer service support online.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

OCTOBER 19, 2021

More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it’s not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled customer contact center provider Replicant.

Consumer 78

Consumer Branding Brand Customer Service 78

5W PR

SEPTEMBER 12, 2024

Benefits of a Strong Brand Recognition Consumers are more likely to trust a familiar brand. Consumers often pay a premium for products or services associated with a strong brand. When consumers readily recognize a brand, they are more inclined to choose it over competitors. It instills confidence and reassurance.

Branding 78

Branding Brand Guidelines Customer Service 78

Agility PR Solutions

SEPTEMBER 16, 2019

With everything from customer-service shortfalls to political posturing taking a toll on consumer opinions these days, establishing loyalty has become one of the most elusive challenges for brands. The post How and where media is consumed has dramatic effects on brand loyalty appeared first on Agility PR Solutions.

Consumer 81

Consumer Branding Brand Customer Service 81

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Agility PR Solutions

JANUARY 17, 2024

Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service. Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of irresponsible use.

Study 110

Study Customer Service Data Consumer 110

Remote PR Jobs

FEBRUARY 15, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Zapier, a competitor, offers similar services for small businesses. Customer Service AI-powered chatbots are becoming increasingly popular in providing customer service support online.

Technology 130

Technology Customer Service Software How To 130

Ronn Torossian

MAY 10, 2023

Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. AI privacy issues are on the rise as AI technology becomes more common in our daily lives. However, these advancements bring up concerns about data privacy and security.

Privacy 195

Privacy Customer Service System Technology 195

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.

Retail 147

Retail Branding Brand Customer Service 147