ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

SEPTEMBER 12, 2024

Benefits of a Strong Brand Recognition Consumers are more likely to trust a familiar brand. Consumers often pay a premium for products or services associated with a strong brand. When consumers readily recognize a brand, they are more inclined to choose it over competitors. It instills confidence and reassurance.

Brand 78

Brand Branding Guidelines Customer Service 78

Prowly

APRIL 10, 2025

Staying on the same medium shows that the brand speaks with the customer's voice and helps manage the brand's reputation smoothly. When it comes to media reputation, you apologize to everyone, all of your consumers, not only those who may feel wronged by your actions. Train customer service and social media teams on best practices.

Social Media 104

Social Media Reputation How To Media 104

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

5W PR

JANUARY 26, 2021

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors. 32% added it was the brand’s storytelling.

Tools 88

Tools Product Launch Guidelines Customer Service 88

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. These guidelines create a standardization for responding to negative feedback.

Policies 92

Policies Construction Reputation Local 92

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. That’ll add noise to your search results and consumes computing resources for the platform. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 86

Tools Comparison Media System 86

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

Buzzstream

JULY 10, 2024

Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. Still, you can then develop these further speaking to customer service teams, sales teams and going, what are the questions people are asking are often a perfect starting point? Which tells a story?

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. Instead of focusing on reaching consumers, marketers are best served writing for a business-minded audience. 3) Search engine visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

DECEMBER 17, 2021

It is for this reason that a crisis communication plan must include guidelines for how your organisation, brand or product will interact with media/press during an event. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand. Media policies/procedures.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. A crisis plan also include guidelines on how employees should respond at different stages of a crisis. Product recalls and product issues can easily lead to early death for most brands.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62