Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Consumers have access to the same media and channels. But if your product or service doesn't meet a customer’s expectation and you don't give them the opportunity to have a proper conversation with you, they’re going to use those channels to call you out.

Brand 157

Brand Branding Travel Crisis 157

Prowly

APRIL 10, 2025

PR and media outreach Don't wait for journalists to talk about you, go and meet them where they want to see you: in their inboxes. Source: G2 This kills two birds with one stone: potential customers can see social proof when considering your products or services and you can reuse the best reviews for your future content.

Brand 104

Brand Branding How To Measurement 104

Shift Communications

APRIL 8, 2015

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. You should also know what your audience is expecting from you and be prepared to meet those expectations. Brian LoSchiavo. Senior Account Executive.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Waxing UnLyrical

MAY 11, 2012

They are not the ones meeting, or dealing with, guests on a day-to-day basis. So guess which hotel I – as a guest aka consumer – will recommend to friends, or people who ask for recommendations, when it comes to hotels in New Orleans? Did you meet the “PR people”? The RC’s named PR staff does a great job, I’m sure.

Publicity 99

Publicity Hotels Customer Service Banking 99

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

MARCH 22, 2023

However, there are a few strategies companies can use to be of greater value to consumers. Such companies can use this point-of-difference to create customer trust. By offering a unique value proposition, companies can attract customers looking for something different from larger competitors.

Healthcare 88

Healthcare Brand Branding Customer Service 88

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa.

Marketing 118

Marketing Data B2C Big Data 118

Prowly

APRIL 10, 2025

Then gifted the customer free meals for a year. Key takeaway Meeting criticism on the same platform it originated from kept the conversation fresh and humanized the brand. Staying on the same medium shows that the brand speaks with the customer's voice and helps manage the brand's reputation smoothly.

Social Media 104

Social Media Reputation How To Media 104

5W PR

SEPTEMBER 12, 2024

Benefits of a Strong Brand Recognition Consumers are more likely to trust a familiar brand. Consumers often pay a premium for products or services associated with a strong brand. When consumers readily recognize a brand, they are more inclined to choose it over competitors. It instills confidence and reassurance.

Brand 78

Brand Branding Guidelines Customer Service 78

Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. Often, the results they’re seeking from media coverage can come via other means – such as roadshow meetings, events or more targeted communication.

Measurement 92

Measurement Customer Service Web Course 92

Waxing UnLyrical

AUGUST 30, 2012

They are not the ones meeting, or dealing with, guests on a day-to-day basis. So guess which hotel I – as a guest aka consumer – will recommend to friends, or people who ask for recommendations, when it comes to hotels in New Orleans? Did you meet the “PR people”? The RC’s named PR staff does a great job, I’m sure.

Publicity 81

Publicity Hotels Customer Service Meeting 81

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. Security policies and controls.

Company 136

Company Interviews Reputation Privacy 136

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Companies that expanded to meet pandemic demand are now cutting jobs. When consumers are ready to spend again, they will spend on brands that stuck with them.

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. For many companies, their social media presence also doubles as customer service. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 87

Google Publicity Customer Service Web 87

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Communications Conversations

JANUARY 25, 2017

Earlier this month, I attended a local mastermind meeting I help run and the topic of automation came up–this time, the discussion focused on chatbots. We already see this in so many everyday experiences–customer service, specifically. ” Consumers are tired of phone trees. Think about it.

Customer Service 60

Customer Service Consumer Local Meeting 60

5W PR

JANUARY 29, 2025

Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness. How Was This Reflected at CES 2025?

Technology 78

Technology Healthcare Television Customer Service 78

Polaris

SEPTEMBER 4, 2014

Sharing the pros and cons of holding regular town hall meetings with employees, or. Media relations is time consuming. Another benefit of smaller PR firms is they’re generally owner-operated and pride themselves in delivering more attentive customer service and better results. The amateur is never the best choice.

Publicity 100

Publicity Interviews Reputation Construction 100

Deirdre Breakenridge

OCTOBER 20, 2015

If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. Doing these things are “time consuming” if you want to think that way. How has your PR education prepared you for your career? However, the benefits far outweigh the time invested.

Education 150

Education Course Training Social Media 150

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation?

Reputation 88

Reputation Financial Training Enterprise 88

Sword and the Script

MARCH 3, 2015

In more recent years, marketing has spent some $2 billion on word-of-mouth, $10 billion on PR, $60 billion in TV ads and about $160 billion on direct marketing according to industry studies (while we are counting, we waste 2 billion hours in meetings each year). McKinsey floats it’s concept in the construct of paradox. Simplicity.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

PR 20/20

JUNE 28, 2022

It’s more difficult to find and engage with consumers. Source: HubSpot customer outcomes data, December 2021. In your line of work, innovation is essential to meet customer demands, and automation is a central focus to tackle today’s problems. Technology is evolving rapidly and competition is getting more fierce.

Data 79

Data Technology Customer Service Marketing 79

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation?

Reputation 78

Reputation Financial Training Enterprise 78

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Media Analysis 62

The Resolution Blog

APRIL 26, 2019

We needed to stop having meetings about diversity and just start doing stuff. For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result. I basically think that Twitter is either a comedy platform or a customer service platform.

Agency 120

Agency Pitching Energy Creativity 120

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Precise Targeting of Customer Personas. Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

Barokas

FEBRUARY 5, 2019

is time consuming, drawing the marketer father away from his day-to-day responsibilities. It should clearly outline the types of content you are creating, how these will meet goals, their efficacy in reaching and engaging customers, the budget and a plan for utilizing various distribution channels.

How To 60

How To Marketing Resources Journalism 60

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

OCTOBER 2, 2014

Resist putting your company or brand’s name in the title of every video, given that many potential customers will be looking for your product category rather than your company’s name. ” Ensure that your video title (100 words or less) is rich in relevant keywords. The Condition: Disorienting Playlists.

YouTube 54

YouTube Video Web SEO 54

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura! We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

FEBRUARY 3, 2015

I love how the landscape changes daily and how big brands can interact one on one with a consumer. I think the customer service piece of digital is my favorite. I could tweet, comment, post, ping, chat, or call consumers all day long and never get tired of it. I like helping people solve a problem.

Interviews 60

Interviews Corporate Meeting Customer Service 60