Remove Consumer Remove Customer Service Remove Policies
article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Utilizing Multiple Communication Channels Different audiences consume information in different ways. This may involve conducting internal investigations, reviewing policies, and consulting with industry experts.

Crisis 78
article thumbnail

Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78
article thumbnail

How to Build Consumer Relationships that Span Economic Uncertainties

5W PR

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. Before and during turbulent times, building strong customer relationships is essential and should be based on trust, value, and resilience, not just transactions. Consumers seek brands that offer solutions, not just products.

article thumbnail

Social Media Reputation Management: How to Control Your Online Image

Prowly

Outcome : The company lost users and faced legal challenges, ultimately leading to changes in leadership and policies. Staying on the same medium shows that the brand speaks with the customer's voice and helps manage the brand's reputation smoothly. Train customer service and social media teams on best practices.

article thumbnail

Trends in Social: Authenticity

5W PR

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. Honesty is always the best policy. Partnerships.

Trends 108