Agility PR Solutions

AUGUST 12, 2024

Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool.

Customer Service 103

Customer Service Consumer Tools Trends 103

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Agility PR Solutions

FEBRUARY 8, 2022

New research from unified CX platform Emplifi takes a deep dive into what consumers are looking for in their brand experiences in 2022, looking at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty.

Consumer 148

Consumer Crisis Report Brand 148

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 88

Customer Service Retail Measurement Consumer 88

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 141

Local Consumer Customer Service Small Business 141

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 109

Retail Consumer Customer Service Brand 109

Agility PR Solutions

JANUARY 7, 2024

When AI appeared like a knight in shining armor to streamline customer service experiences, CX leaders embraced the tech eagerly, rushing to deploy it across contact center channels and solve all their customer interaction woes.

Consumer 109

Consumer Customer Service Trends Publicity 109

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Your customers can provide insight into what your unique selling point (USP) is, why they choose you as a provider and what you do better than the competition.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners.

SEO 204

SEO Analytics Measurement B2B 204

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Remote PR Jobs

FEBRUARY 15, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Zapier, a competitor, offers similar services for small businesses. Customer Service AI-powered chatbots are becoming increasingly popular in providing customer service support online.

Technology 130

Technology Customer Service Software How To 130

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Cision

NOVEMBER 11, 2016

With the ability to engage with companies and brands, purchase products and services and consume all or nearly all media online constantly, your communications strategies need to allow for both “big tent” ideas and targeted approaches. Have a strong story to tell – both a founder story and a product or service “origin” story.

Communications 253

Communications Data Local Survey 253

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Onclusive

AUGUST 30, 2023

And a widely recognized brand tends to garner more trust, leading to more favourable opinions and a heightened perceived value for consumers and stakeholders. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. It remains a trend to watch. #8 Brands are increasingly incorporating content created by consumers into their campaigns. It is driving accountability and improving customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Onclusive

JUNE 29, 2018

In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis 186

Crisis How To Brand Branding 186

Agility PR Solutions

JANUARY 17, 2024

Trust in AI continues to be the biggest obstacle to overcome before the tech is welcomed into business and customer service. Business leaders and consumers alike have voiced concerns about the accuracy of AI insights and the largely undefined ramifications of irresponsible use.

Study 113

Study Customer Service Data Consumer 113

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Media Analysis 62

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike. appeared first on Agility PR Solutions.

Consumer 78

Consumer B2C Customer Service Brand 78

Cision

MAY 18, 2015

Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

JUNE 13, 2023

Brands should analyze data including consumer preferences, ingredient databases, and market trends. It also allows them to optimize ingredient combinations and create products that better align with customer demands. By utilizing natural language processing algorithms, brands can gain insights into customer feedback.

Analysis 88

Analysis Customer Service Data Trends 88