Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 10, 2021

Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. Data says ‘yes.’ The team first analyzed cross-industry releases before drilling down into industry verticals.

Technology 195

Technology Data Measurement Consumer 195

Agility PR Solutions

SEPTEMBER 12, 2024

Businesses that make decisions using data: Are 7.4x In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions. more likely to have annual revenue growth over 20%. more likely to have higher customer retention rates.

Data 109

Data Consumer How To Marketing 109

Cision

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID.

Measurement 0

Measurement Media B2C B2B 0

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 178

Consumer Brand Branding Course 178

Agility PR Solutions

NOVEMBER 14, 2022

The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions.

Data 158

Data Marketing Analytics Study 158

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

SEPTEMBER 14, 2021

Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and social media relations and monitoring platform to enable every step of the PR process.

Media 369

Media Software Pitching YouTube 369

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

SEPTEMBER 16, 2021

This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. They need to understand data: how to organize it, how to read it, how to interpret it.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. All of this information should lead to more data-driven decision making and the optimization of future content. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

AUGUST 4, 2024

Consumers want personalized messaging from brands, and they expect their data to remain secure and protected. But these two expectations have brought businesses to a conflicting crossroads of mutual exclusivity—the more personalized and targeted brand communications are, data privacy is likely to be more vulnerable.

Privacy 109

Privacy Data Consumer Brand 109

Agility PR Solutions

MAY 7, 2023

Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 158

Data Strategy Marketing Advertising 158

Agility PR Solutions

JULY 10, 2022

examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads. The data collected provides brands with insight into Gen Z’s social media […].

Social Media 166

Social Media Consumer Brand Branding 166

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. The post 3 tips for using data to improve content marketing appeared first on Agility PR Solutions.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Agility PR Solutions

APRIL 14, 2024

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game.

Data 113

Data Consumer Brand Branding 113

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 7, 2021

With this in mind, it’s more important than ever to leverage every piece of data you have in order to cut through the noise and increase your “signal” in the overcrowded digital environment. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Brand 370

Brand Branding SEO Engineering 370

Agility PR Solutions

NOVEMBER 14, 2024

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 109

Consumer Trends Analytics Technology 109

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 120

Privacy Ethics Data Consumer 120

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

Data 128

Data Marketing Survey Consumer 128

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

JANUARY 2, 2024

Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age.

Data 113

Data Consumer Enterprise Branding 113

Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. The bits of code have long been used to track web visits and collect data to drive ad targeting. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. How does a global brand standardize on a single PR metric?

Communications 57

Communications Financial Measurement Crisis 57

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Leverage data to create personalized experiences that show customers the brand understands and values them as individuals. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns.

Consumer 148

Consumer Brand Branding How To 148

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive PR Attribution does not rely in any way on third-party data providers like Jumpshot.

Media 273

Media Privacy Data Analytics 273

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Data 78