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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. Want more insights?

Consumer 370
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New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 175
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Introducing Article-Level Data from Cision

Cision

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.

Data 219
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Scaling Personalization With Data in Marketing

Ronn Torossian

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195
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Generation Privacy: As security concerns amp up in the AI age, younger consumers are 7 times more likely to exercise their data rights

Agility PR Solutions

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are.

Privacy 180
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How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195