Consumer, Data-Driven PR and Storytelling

Data-Driven PR: How Analytics Are Shaping Modern Campaigns

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. This data helps PR teams craft messages that resonate with specific audience segments. Essential Tools for Modern PR Measurement The analytics toolkit for PR has expanded well beyond basic media monitoring.

Data-Driven PR

Data-Driven PR Analytics Data Measurement

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling

Storytelling Data Data-Driven PR Infographics

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR

Data-Driven PR Measurement System Data

Tracking your PR efforts using metrics that align with business impact

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR

Data-Driven PR Measurement System Data

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling

Storytelling Data Data-Driven PR Print

Demystifying PR ROI

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics

Analytics Measurement Data Technology

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Data-driven PR. Bill Byrne , Managing Director, Remedy PR .

Marketing

Marketing Content Marketing Social Media Employee

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Practical applications 1 Integrate PR with a CRM Use tools like HubSpot or Salesforce to analyze customer journeys and sales.

Trends

Trends Reddit Pitching Data

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics

Analytics Data Analysis Technology

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. It represents the kind of value you can get when you pair good data with great technology. Siri, find me the top food and wine reporters.

Publicity

Publicity Training Technology Data

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy

Strategy Brand Branding Technology

Public Relations Today

Data-Driven PR: How Analytics Are Shaping Modern Campaigns

How Data-Driven Storytelling Drives PR

Trending Sources

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Tracking your PR efforts using metrics that align with business impact

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Demystifying PR ROI

20 PR and Marketing Predictions for 2022

5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

What PR Professionals Should Have Learned at IBM World of Watson

The Best Way To Prepare For Artificial Intelligence In Public Relations

What is Tech PR? PR strategies that sell your tech brand

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