LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Cision
APRIL 28, 2017
This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. So, helping the earned guys get to measurability and attribution to measure the impact to the business is the key thing to solve.
Let's personalize your content