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One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior.
Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.
What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. The post Technology News Releases: Can you get them noticed?
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.
Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry.
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID. Views, Unique Visitors, Repeat Visitors.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Once again, hard data from PR Attribution has proven to be full of unexpected insights.
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.
In our last blog , we shared some insights on consumer behavior with the media. All of this information should lead to more data-driven decision making and the optimization of future content. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Podcast monitoring.
As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5%
Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. How does a global brand standardize on a single PR metric?
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.
Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.
As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?
In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.
We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. According to this study , we’re producing the data equivalent of 530,000,000 millions of songs every day. It’s daunting.
For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.
The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumerdata from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive PR Attribution does not rely in any way on third-party data providers like Jumpshot.
Technology has changed the world, especially how we get from Point A to Point B and back. Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Wearable Technology.
The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Many conference producers have announced their 2021 in-person events in hopes that vaccines will quell fears and increase confidence about attendance. Virtual is more “real” than ever.
Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. If your company is willing to say what others won’t, you have found a megaphone. . It makes sense.
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.
And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. Paul: How does MHP approach deciding what data and insights to bring in, and does the firm have a “tech stack”? This interview has been edited for length and clarity.
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.
Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”
It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.
Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.
Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels. In tune with marketing, the future of PR is about leveraging data to craft coordinated, multichannel campaigns that impact the behavior of target audiences.
The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Some background on Jumpshot and browser plug-in data sources.
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