ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.

Strategy 78

Strategy Branding Brand Employee 78

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 137

Local Consumer Customer Service Small Business 137

HMA Public Relations

MARCH 27, 2025

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

Meeting 92

Meeting Branding Brand Employee 92

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 132

Crisis Consumer Viral Branding 132

Agility PR Solutions

JANUARY 29, 2025

Businesses sustain their growth by satisfying consumers with the quality of their products and services. They also have to hire the right employees and create an effective workforce. This means they have to source quality raw materials, create an efficient production line, and have a top-notch logistics operation.

Employee 101

Employee Reputation Consumer Brand 101

5W PR

FEBRUARY 11, 2025

For brands, the stakes couldn’t be higher consumer trust , once lost to viral falsehoods, proves difficult to rebuild. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Branding 370

Branding Brand SEO Engineering 370

Ronn Torossian

JUNE 4, 2020

Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19.

Employee 195

Employee Consumer Report Branding 195

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Branding Brand Employee 198

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Utilizing Multiple Communication Channels Different audiences consume information in different ways.

Crisis 78

Crisis Branding Brand Case Study 78

Agility PR Solutions

SEPTEMBER 18, 2023

Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees.

Employee 106

Employee Branding Brand Consumer 106

Agility PR Solutions

JUNE 12, 2024

Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and societal issues, and other purpose mandates have become part of a brand’s associative culture for consumers, (..)

Employee 106

Employee Company Branding Brand 106

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

JUNE 4, 2024

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. 4 — the first day of ICON 2021. We’ve had to become much more data-driven.

Employee 217

Employee Leadership Crisis Management Viral 217

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. The first 24 hours are critical in establishing control over the narrative. Lack of Transparency Attempting to hide information or downplay serious issues often backfires.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Branding 215

Branding Brand Instagram Video 215

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

FEBRUARY 3, 2025

These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.

Reputation 78

Reputation Brand Branding Crisis 78

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271

Crisis Branding Brand How To 271

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Yes, social media pushback can be constructive, yet it often spins out of control.

Construction 385

Construction Social Media Crisis Reputation 385

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Her focus is reporting on stories about how labor issues affect retail employees. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.

Retail 245

Retail Twitter Real Estate Trends 245

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Brand 246

Brand Branding eBook Leadership 246

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Google 218