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Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Studies show that 63% of consumers will stop buying from brands they don’t trust. These principles should shape policies, training programs, and daily operations. Leaders should model ethical behavior and reward employees who raise concerns. Clear policies on digital ethics help prevent technology-related crises.

Ethics 78
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Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. This includes internal messaging for employees, external statements for customers, and responses to media inquiries. Utilizing Multiple Communication Channels Different audiences consume information in different ways.

Crisis 78
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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. If anything, with consumers expecting radical transparency, they are even more relevant. EST. But keep in mind if we limit ethical discussions to just September, we will be doing our teams, our employees, our agencies and our organizations a disservice.

Ethics 113
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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Her focus is reporting on stories about how labor issues affect retail employees. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.

Retail 245
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. HugOps [link].

Crisis 271