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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Changing consumer behavior — where consumers are more selective, value quality and rely heavily on online reviews and ratings to make purchasing decisions — and the need to choose sides in a global context add further complexity, making effective communication strategies crucial for success.

Local 36
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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero.

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2016 – A Year in Traditional Media

Shift Communications

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them.

Print 60
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The Anatomy of Attention

Doctor Spin

Attention according to the supervisory attentional system. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. Printing marks the beginning of the end of the manuscript culture.

eBook 52
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Moral champions. “It’s

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Future of PR: 2020 edition

Stephen Waddington

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

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20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. But where I’m focusing is that valuable asset, sitting in some nearby CRM system just waiting to be sold to.”. 13) Data says it’s fit to print. .’” – Tom Pick | Webbiquity.

Marketing 106