Agility PR Solutions

MAY 9, 2021

As consumers get vaccinated and begin to feel more relaxed about getting out to stores, coupled with more businesses reopening and bringing employees back to work, the U.S. The post In a ‘feel-better’ economy, retail posed for fastest growth since 1980s appeared first on Agility PR Solutions.

Retail 78

Retail Employee Consumer Marketing 78

PRSay

JULY 10, 2020

Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. This is also the time to think about how we will communicate with employees in the post-pandemic environment.

Crisis 179

Crisis Crisis Management Employee Retail 179

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

NewsWhip

APRIL 7, 2022

It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. We’re here to show you how this is possible for your brand, by using the example of home improvement retailer, Home Depot, using NewsWhip Spike.

Analysis 158

Analysis How To Media Retail 158

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The PR professional was subsequently fired by the agency, and the retailer fired the agency.

Ethics 143

Ethics Retail Instagram Twitter 143

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

The Resolution Blog

JULY 9, 2018

Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. Don’t forget all the employees all have social channels too. It has a big impact in the retailers decisions. Can it be turned into a blog?

Retail 169

Retail Internal International Twitter 169

5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. This action tells the consumer public that the brand is interested in making positive long-term changes, rather than simply placating upset people in the moment.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

MAY 18, 2018

Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

MAY 26, 2017

Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. Supporting a social cause is especially effective for younger consumers. TOMS also sets a significant example in the retail and ecommerce space. This concept is called cause marketing.

Blogging 150

Blogging Community Retail Consumer 150

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business.

Content Marketing 141

Content Marketing Marketing Case Study International 141

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. Additionally, we have two full-time employees currently. Current properties include EV Pulse and FlatSixes.com.

Groups 96

Groups Meeting Automotive Media 96

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

NOVEMBER 11, 2019

Retail & Ecommerce and Leisure, Sports & Recreation tied for last at 1.9. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68

Data Telecommunications Infographics Retail 68

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. In other words, there is no process too rigorous or laborious when it comes to instilling consumer confidence – especially when health and wellness hangs in the balance.”

Ethics 98

Ethics Employee Crisis Internal 98

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Transportation Engineering 126

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. In its initial years, the firm focused on clients in the tech, retail and hospitality areas, industries Susan and her partner already had extensive experience working in.

Meeting 90

Meeting Retail Groups Hotels 90

Shift Communications

JULY 29, 2020

So much of our previous thinking is now void, as consumer behaviors and market demands flipped in the blink of an eye. In many instances, leaders have embraced the change and taken queues from their employees, their customers and society at large. Brick and mortar retailers have transformed overnight into omnichannel power houses.

How To 78

How To Retail Employee Community 78

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

NewsWhip

FEBRUARY 24, 2022

This week, Target and Starbucks moved to revolutionize the art of picking up groceries by partnering to bring consumers a coffee curbside, and made big waves doing it — with some of the attention coming from unexpected places. . While the move did get mostly positive attention, particularly from consumers, it wasn’t all positive.

Web 78

Web Instagram Retail Facebook 78

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. Do traditional marketing methods work anymore? Contact us for our podcast services !

B2B 77

B2B Trends Strategy B2C 77

Mindful Marketing

AUGUST 26, 2023

While physical tip jars have become increasingly common on retail store counters, digital technology has made it extremely easy for anyone accepting electronic forms of payment, in person or from afar, to casually ask for extra cash. Why don’t companies just pay their employees more so they don’t need to receive tips?

Retail 95

Retail Employee Customer Service Examples 95

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop.

Reputation 78

Reputation Retail Nonprofit Viral 78

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Many consumers buy CBD products online.

Survey 88

Survey Measurement Employee Retail 88

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth. The purchases generate points which trigger more purchases.

Energy 120

Energy Viral Storytelling Community 120

PR in High Definition

FEBRUARY 27, 2023

Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. De-influencing is when content creators uncover the truth about products consumers have been pushed to purchase, all in a bid to address overconsumption.

Reputation 62

Reputation B2C Ethics Trends 62

NewsWhip

NOVEMBER 13, 2019

Brands today are under scrutiny from their consumers more than ever before. The onus is on the company to espouse values early and clearly, and continue to hold themselves and their employees accountable to those stated values. An example of this is British online fashion retailer ASOS.

Branding 74

Branding Brand Pinterest Conference 74

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” fake news, all that stuff notwithstanding — consumer trust in earned media remains very high. As an example. That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Konnect Agency

AUGUST 24, 2020

For many consumers, back-to-school truly signals the kick-off to the holiday season. In a COVID-19 landscape, this year’s competition will be especially stiff as consumers’ new lifestyles will shape holiday purchases. The aisles and online retail sites are already filling with this holiday season’s latest and greatest.

Trends 52

Trends Retail Consumer Banking 52

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

MaccaPR

JULY 10, 2014

You can begin with Air New Zealand’s " Nothing to Hide " TV spot, which used body painted, nearly-nude employees to suggest its flight staff would be utterly transparent with travelers. And, although a retailer rather than a travel company created the " Airport Love " TV spot, today’s discussion can’t ignore it.

Travel 89

Travel Airlines Hotels Marketing 89

Bianchi Biz Blog

JUNE 15, 2023

With three months until the show opens, organizers report there are ample opportunities for suppliers of all sizes to engage with customers, automakers, media, analysts, investors and potential employees at one of the industry’s premier events. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Bombarding consumers with promotions can turn them away. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87