Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Click To Tweet.

Survey 129

Survey Brand Branding Analysis 129

Reputation Us

MAY 15, 2024

Conversely, high turnover rates can signal instability and internal issues within a company, leading to negative perceptions among consumers and investors alike. Consider these three aspects: Reputation supports consumer purchasing decisions and investor trust. billion (for companies with more than 500.000 employees).

Reputation 78

Reputation Financial Employee Survey 78

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 97

Survey Industry Leadership Study 97

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

JULY 18, 2024

But a company doesn’t need the glitz of the iPhone 15 Pro to be successful in satisfaction surveys. In-N-Out Burger is often praised for its customer satisfaction, and for treating its employees well. Employee satisfaction transcends mere job contentment; it’s about creating an environment where staff feel valued, heard and motivated.

Reputation 97

Reputation Crisis Management Employee Enterprise 97

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds.

Reputation 164

Reputation Corporate Report Employee 164

Reputation Us

MARCH 27, 2023

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. Viewed in this light, ESG can be presented as a public relations move, or a way to profit from the higher motives of customers, investors and employees.

Reputation 78

Reputation Corporate Survey Employee 78

Institute for Public Relations

APRIL 30, 2024

An online survey of 163 PR professionals, 54 investors, 100 business leaders, 709 employees, and 1,537 consumers was conducted from Feb. 20 – … Continue reading How Should Corporations Respond to Social Issues?

Corporate 52

Corporate Survey Employee Consumer 52

Institute for Public Relations

APRIL 2, 2024

Weber Shandwick and KRC Research examined American consumer and employee opinions on the role businesses play in national elections. An online survey of 1,009 U.S. adults was conducted from February 9–12, 2024. Key findings include: 1.)

Construction 52

Construction Survey Employee Consumer 52

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. Four online surveys were conducted during February 2023. The surveys were conducted with the following groups:— 684 PR professionals.— — 509 U.S.

Corporate 59

Corporate Reputation Survey Financial 59

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Brand 215

Brand Branding Instagram Video 215

Communications Conversations

JUNE 6, 2017

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.” It’s less time-consuming.

Employee 60

Employee How To Survey LinkedIn 60

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketing Curiosity: The Cliff Notes to 5 Recent Surveys.

Survey 60

Survey Content Marketing Marketing B2B 60

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. The Secret to Scale is Employees. The secret to scale is employees. by Frank Strong.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Reputation Us

APRIL 4, 2019

The scientific study conducted in February 2019 specifically surveyed residents in Oregon. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at ReputationUs.com/Survey and DHMresearch.com/Reputation. 77.5 – Treat employees respectfully.

Reputation 60

Reputation Study Consumer Banking 60

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Brand Branding Employee 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

5W PR

MARCH 15, 2023

Companies can also leverage user polls and surveys. Social media platforms like Instagram and Twitter have features that allow brands to create polls and surveys to gather feedback from their audience. Brands can share photos and videos of employees at work. People love to know the behind-the-scenes of the brands they follow.

Social Media 88

Social Media Media Education Survey 88

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 88

Survey Measurement Employee Retail 88

5W PR

APRIL 19, 2023

In addition to the legal requirements, there are many reasons why a company should prioritize accessibility and inclusion for employees and customers with disabilities. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. The ADA sets a minimum standard for accessibility.

Internal 88

Internal International Transportation Employee 88

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Data compiled by Sprout Social from an early spring 2020 survey before the pandemic showed how marketers and consumers are trending. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

Institute for Public Relations

APRIL 10, 2023

A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, This summary is provided by the IPR Organizational Communication Research Center. PwC assessed the role and importance of trust in business. 17-23, 2023.

Brand 52

Brand Branding Survey Employee 52

5W PR

DECEMBER 14, 2020

Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. When the pandemic drove more consumers to digital platforms, it created tremendous opportunities for brands utilizing push notifications. Consumers want push notifications that are relevant, valuable, and time-sensitive.

Web 88

Web Survey Consumer Mobile 88

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The research company polled 15,000 consumers across 15 markets, including the U.S. The survey breaks answer to this question out by country and precisely 51% in the U.S. Go be sure, the survey did ask about these things too.

Brand 109

Brand Branding Survey Customer Service 109

5W PR

MARCH 4, 2022

It connects a brand with consumers who are genuinely interested in its messaging. The research should include not only information on the consumers that a business is working with, but also on potential consumers. Talking to employees who interact directly with customers can also be useful.

Strategy 88

Strategy Marketing Survey Consumer 88

Beyond PR

FEBRUARY 27, 2018

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. Overall, consumers had the highest impact globally on other consumers.

Consumer 65

Consumer Corporate Employee Social Media 65

Sword and the Script

JUNE 27, 2023

A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 A survey report produced this year by the sales consulting firm The Bridge Group provides good context for doing so. The company has conducted this survey every year since 2007. Most (69%) are U.S.-based

B2B 81

B2B Marketing Survey Groups 81

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 132

Technology Study Communications Survey 132

Stern + Associates

FEBRUARY 13, 2024

Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) from a wide variety of thought leaders, not just the people in privilege or power.”

Internal 133

Internal International Groups Employee 133

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. Frank Strong mentioned the importance of employee concerns. So, what should you speak out on? 50 Shades of Woke. In Employers we Trust.

Corporate 198

Corporate Brand Branding Agriculture 198

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Utilizing influencer partnerships can also be a powerful strategy.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Old and new tasks.

Communications 124

Communications Crisis International Internal 124

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158