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As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.
Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia.
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.
Some argue that, far from a radical reinvention of journalism, it’s closer to a redeployment of the old models: three parts Wonkblog — the blog he had at The Post, which explained current events and policy debates through charts and data — and one part Wikipedia, with ‘explainers’ on big issues like ISIS and the Ebola outbreak.”
Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. Much of what we find valuable on the web has been built on the backs of unpaid volunteers, such as Wikipedia editors or the moderators of your favorite subreddit. Today, I'll offer three such ideas. . .
Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. Much of what we find valuable on the web has been built on the backs of unpaid volunteers, such as Wikipedia editors or the moderators of your favorite subreddit. Today, I'll offer three such ideas. . .
Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!
An example of a hero of free authority: Jimmy Wales of Wikipedia.” For me, as a local government employee, there are clear political boundaries. I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. That’s why we share – often for free. Internet lifestyle junkie.
Wikipedia continues to grow as a global knowledge resource. Action: Read widely and consume a variety of media. There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. It’s not all bad.
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