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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs. To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia.

Wikipedia 210
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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

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A Fourth Estate No More

Flatiron Communications

Some argue that, far from a radical reinvention of journalism, it’s closer to a redeployment of the old models: three parts Wonkblog — the blog he had at The Post, which explained current events and policy debates through charts and data — and one part Wikipedia, with ‘explainers’ on big issues like ISIS and the Ebola outbreak.”

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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. Much of what we find valuable on the web has been built on the backs of unpaid volunteers, such as Wikipedia editors or the moderators of your favorite subreddit. Today, I'll offer three such ideas. . .

Reddit 20
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How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. Much of what we find valuable on the web has been built on the backs of unpaid volunteers, such as Wikipedia editors or the moderators of your favorite subreddit. Today, I'll offer three such ideas. . .

Reddit 20