Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Business Wire

FEBRUARY 21, 2017

Search engines showcase the first 70 characters of your headline. One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. Keep in mind, ideal headline character counts can vary by platform and news partner.

Writing 220

Writing Report How To Google 220

Prowly

FEBRUARY 13, 2025

You can also create a brand awareness survey via free tools and send it to your existing customers or use it as a point of contact with potential new consumers. 5 Branded search volume Track what is on the rise across search engines. Gather insights regarding brand perception by going through Google Analytics data and website traffic.

Measurement 104

Measurement Tools Brand Branding 104

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. You should also consider what types of content your audience consumes. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions.

Infographics 120

Infographics eBook Content Marketing Video 120

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query.

Engineering 45

Engineering SEO Google Web 45

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

SEPTEMBER 23, 2021

About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Visuals like infographics, polls, or video content will help engage your audience. Consumers are looking for your product and service online.

Brand 110

Brand Branding How To SEO 110

ReimaginePR

JULY 18, 2016

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. This happens to all of us. Who wouldn’t want that? #5:

Video 120

Video Infographics Brand Branding 120

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Good stories should be inspirational and captivating while giving consumers a sense of relatability and relevance. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Trend to Watch: Sharing News on Social.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. For example, Semrush repackaged its social media checklist blog post into an infographic and published it on Social Media Today. consumers are choosing to tune in. All these iterations fall under content repurposing.

eBook 143

eBook YouTube Video Social Media 143

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs).

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

SEPTEMBER 19, 2024

Enter SEO (Search Engine Optimisation). In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO.

SEO 62

SEO Engineering B2C Writing 62

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Search Engine Optimization. Is your product or event ready for showtime?

Small Business 98

Small Business Writing Engineering Infographics 98

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize.

Local 89

Local SEO Engineering Web 89

Sword and the Script

JUNE 11, 2019

Search value – search engines won’t fill out a registration form. I like to see things like case studies and infographics freely accessible. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Search rankings and SEO. Mark Sherbin | CMI.

B2B 137

B2B Mobile Content Marketing SEO 137

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest is engineered for monetization. Pinterest is engineered for (native) discovery. Search algorithm doesn’t penalize for publish date. Not a “pay to play” network as much as Facebook or Twitter. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Web 111

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 79

Writing How To Infographics Pinterest 79

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Improve the findability of your content on search engines like Google. Generate more links back to your website. Spark conversation with comments. Best time to post on your blog if you readership and people to link to your post?

Social Media 97

Social Media Media YouTube Facebook 97

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Beyond PR

DECEMBER 12, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Bad Pitch Blog

AUGUST 4, 2011

Some might argue Werner had a more arduous task than engineering consent. Arguably we need it more than ever as consumers are bombarded with 34GB of information daily. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. 100 Years Later So was William G.

Film 80

Film Infographics Advertising Advertising 80

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Video 96

PR Fuel

AUGUST 31, 2020

Otherwise, consumers won’t bother to read your release. Consider adding different types of multimedia, including videos, photos, infographics, or PDFs. Optimizing your press release for search engines can help you read a broader target audience. Why are you sending this press release out? Add Imagery. Optimize for SEO.

Writing 76

Writing SEO Engineering Video 76

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Show Expertise.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Contently - Strategy

JULY 12, 2024

Experiment with new formats, like video, infographics, or illustrations to increase engagement. Headlines and subheads Bullet points and numbered lists Revisit links The best way to frustrate your visitors and confuse search engines is to keep outdated and broken links. Ensure images load quickly.

How To 52

How To Engineering Guidelines Google 52

PR Fuel

JULY 5, 2020

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. They can also include photographs, media, or infographics depending on the topic. Focusing on SEO will help your website rank higher on search engine results pages (SERPs) for the relevant keywords.

Writing 52

Writing How To SEO Infographics 52

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations.

Conference 62

Conference Instagram Marketing YouTube 62