ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Anewstip is a search engine used to find journalists and media outlets who have posted about a topic on Twitter.

Tools 232

Tools Radio Trends Pitching 232

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Engaging with media outlets, whether high-profile or narrowly focused, lets businesses reach a targeted audience of readers or viewers who are also consumers.

Reputation 156

Reputation Brand Branding Media 156

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Print publications and blogs. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Influencer accounts.

Engineering 106

Engineering SEO Consumer Content Marketing 106

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. Understand How Podcasts are Consumed Differently Than Other Content.

Company 113

Company Interviews Print Pitching 113

Prowly

FEBRUARY 13, 2025

You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Build trust and credibility via a strong online reputation.

Software 104

Software Reputation Examples How To 104

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 128

Technology Publicity Software Print 128

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. There’s no reason to stress about typos that were printed on 100 physical copies of materials. In the digital age, trust is the biggest component for a successful business.

How To 176

How To Media Guidelines Pitching 176

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

JANUARY 3, 2024

Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Who are these consumers, and where do they typically find the articles they read? What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Web 111

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Likely, it’s an evolving combination.

Newspapers 74

Newspapers Print Radio Local 74

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Search Engine Optimization. Is your product or event ready for showtime?

Small Business 98

Small Business Writing Engineering Infographics 98

Sword and the Script

SEPTEMBER 23, 2014

In September, Urban Outfitters engineered a single vintage and bloody Kent State sweatshirt for sale. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. It’s become a favorite tactic of some apparel brands. And the media dutifully report on such events every single time.

Company 115

Company Apparel Airlines Crisis Communications 115

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses.

Engineering 67

Engineering Reputation Social Media SEO 67

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships.

Publicity 62

Publicity Brand Branding SEO 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR helps brands identify areas for improvement and innovation through market research, competitor analysis, and consumer feedback. PR plays a role in sharing the brand’s reinvention story with the public.

Video 110

Video Marketing SEO Social Media 110

The Stalwart Blog

MAY 12, 2016

There's a great deal of clutter that comes with the undeniable fact that anyone with a smart phone can now broadcast their daily musings to the masses; something that only a short while ago was reserved to those that could afford to stand up an over-the-airways news station or printing press. Those days are gone.

Social Media 60

Social Media SEO Media Pinterest 60

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

MAY 21, 2016

In 2015, there are literally hundreds of channels where consumers access content.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. In his latest book, Content, Inc., Did you know?

Social Media 71

Social Media Marketing Media Content Marketing 71

Prohibition

NOVEMBER 16, 2022

In simple terms, the higher the DA, the more Google recognises that the site is trustworthy – therefore pushing it up the rankings on search engines. This is how digital PR campaigns help brands, by gaining quality backlinks from high authority websites you will start to see your pages appear higher on search engines.

Digital PR 62

Digital PR Brand Branding SEO 62

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. The cheapest gap yah, without leaving your home.

Trends 59

Trends How To Retail Google 59

Landis PR

JULY 29, 2024

Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Most influential media for consumer communications in San Francisco Depends entirely on what your goals are and the industry you’re interested in reaching.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Sword and the Script

AUGUST 9, 2016

Like consumers, executives too are facing more noise. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. Never assume that the client or executive leadership actually saw that last placement.

Study 60

Study Publicity Survey Engineering 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. By contrast only a third trust news surfaced by search engines.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

APRIL 28, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. The goal of SEO is to help search engines understand content in order to return information for which people are searching. By this, I mean a frequently updated blog.

Marketing 66

Marketing SEO Pharmaceuticals Google 66

Bad Pitch Blog

FEBRUARY 28, 2006

We usually fillet consumer pitches here. So this business to business pitch that Colin McKay sent us allows me to return to a familiar land of machinery, exacting specifications and technical jargon that only an engineer would consider English. CLIENT NAME holds an ENGINEERING DEGREE from SCHOOL and a M.B.A. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40