Ronn Torossian

APRIL 4, 2022

That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint. According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years.

Enterprise 195

Enterprise Study Consumer Strategy 195

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. These include employees, subcontractors (up to 65%), software and consumable items. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Agility PR Solutions

JANUARY 2, 2024

Brand and business leaders are confident going into the new year that they have a handle on delivering personal experiences, which has been one of their major obstacles in the post-pandemic age.

Data 106

Data Consumer Enterprise Branding 106

Agility PR Solutions

OCTOBER 31, 2021

New research from comms giant Ketchum exposes a reputational chasm between positive attitudes toward technology and a growing skepticism and increased scrutiny of technology companies’ business practices, from both enterprise purchasers and consumers.

Company 147

Company Enterprise Technology Reputation 147

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

Consumer 85

Consumer Enterprise Marketing Survey 85

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Start by mapping your target audience and the publications they read. This makes earned media particularly valuable for startups looking to build credibility.

Strategy 78

Strategy Case Study Pitching Measurement 78

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” PR Decoded. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

NOVEMBER 8, 2017

What high tech marketing was about was enterprises having to make high-risk, low-data buying decisions. Everywhere you went, the vendor had more power than the consumer,” said Moore. “As Previously, demand exceeded supply. Now the customer is king, which raises the importance of communications, which is an audience-driven discipline.”.

Communications 170

Communications Marketing Enterprise Case Study 170

PRSay

SEPTEMBER 11, 2023

As a communicator, I’m excited about both the stories I get to tell about the ways Microsoft and our customers are leveraging AI, as well as the ways in which my colleagues and I can leverage AI for the more tedious or time-consuming tasks that pull us away from meaningful work. Can you share an example of how your Microsoft team uses AI?

Enterprise 187

Enterprise Technology Tools Privacy 187

Cision

MAY 17, 2016

Today, consumers make an average of six to eight touches before they make a purchase. Data management is one of the most time-consuming tasks for communication professionals and marketers. But do you know which one provokes action? Here are three tips to help your brand set itself up for measurement success. Merge All Data Sources.

Measurement 168

Measurement Strategy System Enterprise 168

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. Your next winning concept may be in a research study or consumer survey spreadsheet, and all you need to do it find it. In other words, data-driven storytelling produces leads. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop.

Communications 171

Communications Survey Enterprise Radio 171

Agility PR Solutions

MAY 8, 2023

Big brands and enterprises aren’t the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer experience.

Consumer 78

Consumer Communications Enterprise Branding 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. A single analyst report can influence years of purchase for enterprise software, for example. Educating prospects. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

JUNE 4, 2024

It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy. And it does not act like the gay-friendly consumer brand that waves a Pride flag in June while running away from their record of advocacy in every other month of the year.

Government 209

Government Employee Insurance Insurance 209

Agility PR Solutions

JUNE 9, 2019

For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. Besides, events are a great opportunity for consumers to interact […].

Measurement 118

Measurement Enterprise Marketing Consumer 118

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

As Digiday explains, “By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment.” Companies on the 2023 Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Cision

MAY 25, 2016

How do you approach communication for a large enterprise company versus a small startup? For example, marketers are moving quickly into creating virtual reality content, even though VR is able to reach a relatively tiny base of consumers. While large companies often have professional communicators on staff, startups often don’t.

Enterprise 227

Enterprise Groups Policies Conference 227

Polaris

DECEMBER 1, 2014

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Since creating content on a regular basis is difficult, not to mention time consuming, make it easy on yourself. Do new audiences play a critical role in building the business?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR 20/20

APRIL 14, 2020

Today, it’s a must-have investment for data-driven decision making that needs to be updated continuously to meet the changing needs of consumers. Depending on size and need, the Hub comes in two tiers: Professional and Enterprise. When You Need to Go Enterprise. More on the CMS Hub: The Features You Should Know About.

Enterprise 115

Enterprise Web Software SEO 115

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Examples are all around us. The media just didn’t care.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Think purpose-driven brand PR is for consumer sectors? But a well crafted PR program can have a powerful impact on B2B businesses, too. PR promotes brand values.

B2B 170

B2B Branding Brand Education 170

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. You need to tap into top-flight editorial talent that doesn’t already exist on many in-house enterprise marketing teams.

Branding 145

Branding Brand Healthcare Enterprise 145

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives.

Data 101

Data Enterprise Branding Brand 101

Cision

AUGUST 7, 2017

Seven different consumer devices. But, for the exact same reasons every other line of business in the enterprise has done that adoption, you will see communications do it too. They can buy the pieces, the parts, or the modules into perpetuity.

Measurement 109

Measurement Video Technology Enterprise 109

Stephen Waddington

NOVEMBER 6, 2018

Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd. Every other operational area in the enterprise has been through this transition. The content reaches 300 million consumers,” he said. PR Newswire serves news from 75,000 organisations to 13,000 outlets.

Enterprise 111

Enterprise Media Software Measurement 111

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. an NGLCC-certified LGBT Business Enterprise. This year, Gallup reported that as many as 20 percent of Generation Z identifies as LGBTQ, and 7 percent of the total U.S. adult population does as well. What are the implications for communicators?

Policies 166

Policies Community Corporate Enterprise 166

Agility PR Solutions

JANUARY 27, 2020

New Deloitte research reveals that growing consumer expectations, a breakdown of traditional “walls” and emerging technologies have given rise to a digital identity crisis. The post Digital identity crisis—brands grapple with personalization, security challenges appeared first on Agility PR Solutions.

Crisis 88

Crisis Branding Brand Enterprise 88

PRSay

JUNE 15, 2021

LGBTQ people are voters, employees, family members and consumers. an NGLCC-certified LGBT Business Enterprise. For corporate communicators, Pride in 2021 can seem confusing and challenging. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. That’s true equality.

Employee 202

Employee Community Leadership Enterprise 202

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Creating depth of message. Some products are complicated. How about a new car? This is where PR excels.

Branding 185

Branding Brand Marketing Wireless 185

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Prowly

DECEMBER 6, 2024

Reporting can be time-consuming, especially with all the copy-pasting and branding involved. But if you have specific requirements and need something completely tailored to you, you can request an enterprise plan. Where there is big-time pressure and a lack of time to learn new tools and incorporate them into the team.

Media 104

Media Measurement SEO Instagram 104

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Agility PR Solutions

DECEMBER 27, 2018

Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby Analytics.

Data 85

Data Enterprise Software Analytics 85