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This Week in PR Ethics (3/9/23): Ethics of AI Pitching, Freedom of Speech, Psyops, and Resume Bias

Ethical Voices

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

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Latin American PR Leaders on New Communication Essentials

PRSay

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

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AI and Journalism: What’s Next?

PRSay

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. So, the current state of affairs is that we’re all continuing to learn and adapt AI to our professions.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. The complete survey is freely available for download as a PDF on SlideShare.

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A look at Edelman’s report on generative AI for PR, marketing and comms

Sword and the Script

no vaporware); data quality; ethics; “explainability” of the tool or system; and financial viability of the vendor. Ask Quid further elevates this experience by providing specialized AI assistants that deliver real-time, contextually relevant insights from diverse consumer and market datasets, allowing for more precise and informed analysis.

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