Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

DECEMBER 2, 2021

Hackathons are events that bring together internal teams—sometimes with start-ups or outside talent to collaborate—and create new applications that are either consumer-facing or internally focused ways of automating intelligence […].

Examples 155

Examples Marketing Internal International 155

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Here are two practical examples of using real-time data to react and pivot to media trends.

Crisis 464

Crisis Publicity Exercises Financial 464

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

Onclusive

NOVEMBER 4, 2021

Here are some examples of political factors to monitor: Current legislature Tax policies Fiscal policy Trade restrictions Corruption. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. Economic factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

SEPTEMBER 15, 2021

consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems and add value, according to new research from Visual Objects, a visual guide to finding and […].

Consumer 161

Consumer Branding Brand Examples 161

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. That, in turn, will result in missed opportunities and suboptimal outcomes.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. Now, you have to be careful about what you consume, because anyone can post to YouTube.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

SEPTEMBER 16, 2021

For example, one feature article in a target publication is worth much more than ten articles with passing brand mentions in non-relevant publications. Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. FAQ pages, for example, are very useful.

SEO 339

SEO Reputation Local Consumer 339

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Prowly

MAY 17, 2024

A whopping 82% of consumers stated that a recommendation from a small influencer is more reliable to them. So if you are looking for solid authority and a reliable image that will […] The post Why Micro-Influencers Should Be a Part of Your PR Strategy (w/Tips & Examples) appeared first on Prowly Blog.

Examples 104

Examples Strategy Consumer Blogging 104

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

FEBRUARY 18, 2025

At a high level, for example, the difference between consumer and business tech is easy to see. People who cover business tech dont typically cover consumer tech and vice versa. Theres a lot of nuances to covering tech that cannot be ascertained from a media list.

Media 127

Media Pitching Media Relations Strategy 127

Business Wire

FEBRUARY 9, 2021

Consumer spending by women worldwide reached an estimated US$31.8 I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Trillion in 2019. Buying power of the global LGBT population rose to about US$3.6

Financial 250

Financial Advertising Advertising Groups 250

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

MARCH 24, 2022

Do you know if anyone is consuming your content, and if so, how much and for how long are they reading it? Another example is AMEC’s Integrated Evaluation Framework, which uses the concepts of outputs, out-takes, outcomes and impact to support you in setting your goals, developing your PR plan, and determining your success metrics.

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

AUGUST 27, 2024

A recent piece by Jay Mandel in Martech – Marketers must adapt to a changing world – gets after this a bit: “Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust.”

B2B 103

B2B Company Software LinkedIn 103

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Usage and frequency are more important than downloads and installs, for example, and for most campaigns, interaction is the key measure of success.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. For example, four in 10 millennials say their favorite YouTube content creator understands them better than their friends.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Prepare examples and analogies. One way to explain a technical product or avoid a long-winded explanation is to use an example. But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Warby Parker drove a 32% sales increase with our contextual technology.”)

Interviews 322

Interviews Media Media Training Meeting 322

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. A growing number of consumers are actively seeking out products that align with their values. Consumers are increasingly demanding transparency in supply chains.

Brand 78

Brand Branding Marketing Energy 78

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310

Retail Technology Mobile Consumer 310

5W PR

NOVEMBER 22, 2024

The days of a “one size fits all” approach are waning as consumers demand products and messaging that resonate with their unique needs, preferences, and cultural backgrounds. What works for one consumer may not be suitable for another, highlighting the need for tailored solutions.

Marketing 78

Marketing Consumer Ethics Industry 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. For example, if a reporter is focusing on stories about cybersecurity threats as students prepare to go back to school, make sure everyone knows that.

Privacy 294

Privacy Media Telecommunications Conference 294

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently.

Ethics 117

Ethics Product Launch Data Trends 117

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it. At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications.

Trends 407

Trends Communications Employee Corporate 407

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Ben & Jerry’s provides a strong example through their integrated approach to advocacy. Research shows that 77% of consumers are motivated to purchase from companies committed to making the world better.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

FEBRUARY 8, 2025

Research by McKinsey shows that 78% of consumers are more likely to purchase from brands that demonstrate cultural understanding. Take McDonald’s approach in India as an example. This resulted in messaging that resonated deeply with Chinese consumers while maintaining Starbucks’ global brand identity.

Local 78

Local Training Data Consumer 78

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. With automation capabilities, planning tools simplify a wide variety of processes.

Tools 354

Tools Resources International Internal 354