OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. For example, if your audience comprises college students, use a persona that speaks directly to them. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For example, your brand can create a positive image by allowing your representative to become a speaker at an event. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Design every aspect of your PR efforts to leverage the same reporting practices and technologies your marketing colleagues are using. The agency used a multimedia news release to house and promote their client’s press kit and product visuals.

Company 40

Company Case Study How To Product Launch 40

Buzzstream

MARCH 26, 2020

For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. YouTubers also can use your products in a tutorial video. If you cannot reach a middle ground, move on.

YouTube 116

YouTube Brand Branding Video 116

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Make sure you have at least 5 videos planned out and pre-recorded before you launch the channel.

YouTube 60

YouTube Brand Branding Analytics 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Here are some examples of how influencer marketing was leveraged by some leading brands: 1. Guest Post by Taral Patel.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 193

Marketing Content Marketing Data Social Media 193

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. However, like those freight company signs that warn “contents may shift,” measures for success may change as a team gets to know a product and category.

Measurement 120

Measurement Study Data Agency 120

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 2, 2017

PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers. For example, you may not be familiar with Skylogic Research, but if you rep a drone company, you’d better bone up.

B2B 120

B2B Trends Product Launch Report 120

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 145

eBook Product Launch Software International 145