Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums.

Software 104

Software Reputation Examples How To 104

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. For example, a PR team looking to enter a new geographical market with a particular product needs to conduct thorough brand research to ensure they are spending their resources in the best way possible. The result?

Examples 104

Examples Branding Brand How To 104

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Just as Facebook’s targeting tool begins with geographic options, so does Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. This week, our focus is shifting to the topic of brand engagement. Read on to learn more!

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Branding Brand Media 195

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Branding Brand How To 243

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Communications Conversations

APRIL 17, 2020

Let’s look at a few of the more prominent examples. Especially given consumers are looking for brands to take leadership right now. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Makes sense, right?

Social Media 198

Social Media Branding Brand Employee 198

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

JULY 30, 2024

Business practices have been significantly reshaped by social media, as evidenced by compelling statistics. For example, these platforms command a significant portion of online activity, consuming 22 percent of users’ time across popular networks like Facebook, Twitter (X), and Pinterest.

Social Media 137

Social Media Pinterest Strategy Media 137

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

ImPRessions - Crenshaw Communications

JULY 18, 2023

For example, is a Thanksgiving-themed opportunity meant to align a brand or service with that holiday to drive seasonal sales? Identify relevant metrics such as social media engagement, website conversions, or revenue attributed to earned coverage. That, in turn, will result in missed opportunities and suboptimal outcomes.

Examples 293

Examples Consumer Software Analysis 293

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

Onclusive

SEPTEMBER 16, 2021

Even drilling down one extra layer and specifying a target media list that’s important to your brand makes your measurement significantly more meaningful and rich when it comes to demonstrating actionable impact on your business. Brand Impact helps you understand which stories are likely to influence your audience to take desired actions.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. Their campaigns focus on emotional benefits like “feeling your best self” alongside functional pain relief benefits.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. For example, I am a Twitter chat “addict.” My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium.

Education 224

Education Community Social Media Energy 224

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Sword and the Script

FEBRUARY 18, 2025

Theres a lot of nuances to covering tech that cannot be ascertained from a media list. At a high level, for example, the difference between consumer and business tech is easy to see. People who cover business tech dont typically cover consumer tech and vice versa.

Media 129

Media Pitching Media Relations Strategy 129

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 7, 2025

For example, a hotel chain operating in the Middle East might need to adjust its marketing materials to be more modest and respectful of local traditions. This includes website content, marketing materials, and social media posts. This can be achieved through targeted advertising on social media platforms or search engines.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. Social commerce Social commerce is mobile’s latest opportunity. But what does this mean for public relations professionals? Engagement metrics The mobile era has redefined engagement metrics.

Mobile 334

Mobile Advertising Advertising Trends 334

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 117

Social Media Strategy How To Media 117

5W PR

FEBRUARY 17, 2025

For example, when Johnson & Johnson faced the Tylenol crisis in the 1980s , the company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped restore trust. This includes providing regular updates through press releases, blog posts, and social media.

Crisis 78

Crisis Branding Brand Case Study 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

Social Media 118

Social Media Video Marketing Media 118

Prowly

DECEMBER 6, 2024

Defining reach and impressions Media impressions refer to the total number of times content is displayed on users' screens, with no regard to if it is viewed by the same user multiple times. For example, if a single post appears in a user's feed three times, that counts as three impressions. What is a social media impression?

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications. For example, content campaigns will be informed by customer data and therefore must focus on topics that truly resonate with specific segments, based on where and how they consume it.

Trends 407

Trends Communications Employee Corporate 407