Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. When you’re planning your video strategy, avoid the temptation to rely on the false promise of viral success.

Viral 110

Viral Video Strategy YouTube 110

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s “For You” discovery page engages far more than Instagram’s “Discover” page, for example. Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. In fact, with TikTok, users rely heavily on hashtags to navigate the app. million likes. .

B2B 310

B2B Video Social Media Creativity 310

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. With automation capabilities, planning tools simplify a wide variety of processes.

Tools 354

Tools Internal International Resources 354

Contently - Strategy

AUGUST 30, 2024

Because it turns out that only 30% of consumers trust companies. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Viral Marketing 78

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Melissa Agnes

SEPTEMBER 4, 2014

On Ripoff Report, for example, your best shot is simply filing a rebuttal and hoping it gets approved for posting. The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. The effectiveness of this depends on the specific website.

How To 238

How To Wikipedia Viral Course 238

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Consumers are attracted to making purchases from dependable brands.

Viral 70

Viral Radio Media Sports 70

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Remote PR Jobs

JULY 11, 2024

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. For example, a brand aimed at millennial, tech-savvy consumers might adopt a lighthearted and humorous tone, whereas a company targeting seasoned professionals might use a more formal or straightforward voice.

Branding 213

Branding Brand Storytelling Airlines 213

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Then, another fun example was, “You're invited. Do we wait?

Pitching 104

Pitching Consumer Trends Viral 104

The Proactive Report

DECEMBER 26, 2022

Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. One example of this is the rise of the buzzwords “Quiet Quitting” and “Moonlighting multiple jobs.” According to Animoto , video is consumers’ #1 favorite type of content to see from brands on social media.

Video 162

Video Film Facebook Social Media 162

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. followers, it’s in the same viral sphere as Duolingo. Take Panera Bread as an example. followers (and counting).

Video 148

Video Branding Brand Instagram 148

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Social Media 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts.

Local 120

Local Viral Survey Consumer 120

Marketwired

MARCH 10, 2016

If you look at the content that is most virally shared online, it is often shorter-form content, including 90-second videos, vines,gifs, and lists. Yes, content that goes the most viral often fits these demographics, but most businesses aren’t chasing viral success. Well, the numbers do sometimes lie.

Viral 116

Viral Banking Content Marketing Video 116

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

Branding 136

Branding Brand How To Storytelling 136

Konnect Agency

FEBRUARY 27, 2025

These examples show that great marketing isnt just about the what its about the how. Two viral TikToks generated around $100,000 in organic sales. Rather than just selling products, they educate consumers about how their practices restore land health, nourish people, and combat climate change. Orders surged by 57%.

Creativity 52

Creativity Agriculture Viral Mobile 52

Waxing UnLyrical

JULY 30, 2014

The great promise of social media has been to give consumers more power through connection to their favorite organizations. By glossing over these distinctions, “growth hacking” completely ignores what an empowered consumer looks like in the social media age, and treats each person as a data point.

Viral 104

Viral Community Nonprofit Social Media 104

Onclusive

NOVEMBER 8, 2017

Everywhere you went, the vendor had more power than the consumer,” said Moore. “As As a result of digitally-powered improvements to the supply chain, somewhere around the beginning of this century, the power shifted from the vendor to the consumer. Viral communications require real-time responses. “We Just Google it.

Communications 170

Communications Marketing Enterprise Case Study 170

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). Tell me you love me (or tell me I love you).

Writing 144

Writing Study Viral Consumer 144

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. For today’s marketers, it’s figuring out what the next big consumer trend will be. What are the content consumers sharing and talking about the most? Is it Bernie Sanders’ mittens or something else yet unveiled?

Consumer 97

Consumer Trends Viral Survey 97

Buzzstream

NOVEMBER 21, 2024

Below, you can see examples of the hot topics of the week. Finding great digital PR examples , campaigns and resources takes a lot of work and time. However, as you can see below, Mark does an excellent job of backing up his strategies with real-life examples. This newsletter is an invaluable tool for inspiring and ideating.

Digital PR 62

Digital PR SEO Web Resources 62

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. Grant’s Whiskey and their #GrantsInterview campaign is the perfect example of implementing a cost-effective earned media strategy to achieve attributable business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Example: “Chicken. Nationwide.

Twitter 105

Twitter Marketing Social Media Viral 105

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. We are no longer titled as ‘the PR team’ for example. the list is endless.

Creativity 120

Creativity Comparison Consumer Examples 120

ReimaginePR

AUGUST 29, 2016

For example, if you run a charity that provides text books to elementary school students, choose a picture from a recent event that shows your volunteers handing out books to happy children. For example, you may offer a lead magnet here that encourages your first time site visitors to join your email list. Get Started on Twitter.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Sixty-six percent give credence to editorial content or consumer opinions posted online over other media. Some public relations agencies make these claims, and they’re often true. Yet it’s a tricky question. Glowing reviews can boost website traffic.

Education 120

Education Leadership Viral Consumer 120

Remote PR Jobs

SEPTEMBER 25, 2023

Below are a few examples of how PR has evolved in the digital world. As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level.

Media 100

Media Print Radio Consumer 100

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant.

Social Media 91

Social Media Trends Viral Media 91

Shift Communications

OCTOBER 7, 2014

This mentality involves a complete change in the way we consume information and created a demand for real-time, up-to-the-second news unlike we’ve ever seen before. One of the classic examples comes from my favorite cookie brand, Oreo, which took to social with this tweet spoofing the notorious 2013 Super Bowl blackout.

Marketing 138

Marketing Conference Trends Viral 138

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. For a great example of how an obsession can lead to unchecked online chat and ultimate disaster, also read French’s Broken Harbor.

Viral 120

Viral Storytelling Writing Crisis 120