Bianchi Biz Blog

JANUARY 16, 2025

As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. It is best known for its consumer and lifestyle coverage, but also has a business section that covers stories about non-publicly traded companies. It has both radio and television in both French and English.

Print 100

Print Marketing Instagram Newspapers 100

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

NewsWhip

FEBRUARY 28, 2023

The average consumer’s attention span is short. These short-form videos have seen high ROI, great retention rates, and have helped evolve brands into more modern, consumer facing entities. Facebook Reels As one of the longest-running platforms, Facebook has also stepped into the short-form video game.

Video 148

Video Branding Brand Instagram 148

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Cision

JULY 2, 2015

According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. The Growth of Social Media as a News Source. Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Print Local 120

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Television 156

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television. Creative and social activities have been particularly challenging. However, we’re beginning to get data on exactly how life has changed during lockdown.

Report 130

Report Video Television Trends 130

Bianchi Biz Blog

JUNE 27, 2024

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 90

Meeting Print Marketing Local 90

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Video Training Survey 136

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Let us know at Facebook.com/Oreo.”

Social Media 120

Social Media Marketing Media Study 120

Cision

AUGUST 18, 2015

Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. It took television thirteen years to earn an audience that size. But before you can measure your social ROI, you need a powerful social strategy. It took Instagram a year and a half.”.

Communications 120

Communications Social Media Television Radio 120

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Facebook and other social media groups are now used on average by around a third (31%) for local news and information, putting further pressure on publishers and their business models. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. That is why this is so exciting for PR. Organic content is PR. This isn ’ t unproven either.

Pitching 120

Pitching How To Instagram YouTube 120

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Bianchi Biz Blog

JULY 22, 2024

Media publications cater to a wide range of demographic segments, and both government-owned (Radio Television Malaysia) and private broadcasters like Astro and Media Prima operate numerous TV and radio channels. of Malaysians using social media to consume news content while 30% follow influencers. Facebook : 22 million users.

Marketing 101

Marketing Tourism Local Government 101

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social. Standing out these days means being everywhere your customers consume information.

Writing 120

Writing Engineering Journalism Analytics 120

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

PR for Anyone

APRIL 13, 2022

Over 500 million people watch Facebook videos every day. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. billion in 2018.

Video 130

Video Strategy YouTube Pitching 130

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. Theoretically, you can buy a newspaper or a television channel and influence it.

Social Media 64

Social Media Newspapers Television Radio 64

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. The “other” category included cars, television shows, sports, and music. As a high end fashion model and reality television star, most of Jenner’s advertisements are centered around wearable fashion or beauty products.

Instagram 78

Instagram Branding Brand Fashion 78

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

PR in High Definition

AUGUST 24, 2020

With Instagram influencers encouraging people to buy products or services, Facebook allowing misinformation to be published regarding big issues like voting and coronavirus, and the recent emergence of cancel culture, social media is a very powerful and influential place to be right now – and this is both a brilliant and a terrible thing.

Social Media 86

Social Media Media Television Ethics 86

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

The Hoyt Organization

AUGUST 15, 2024

AI is deploying across every aspect of the digital landscape, impacting what information we consume, the way in which it is delivered, and how we interact with the proliferation of sources. Technology is evolving at an increasingly rapid pace. Be transparent and communicate the correct information with your audience.

Reddit 90

Reddit Television Viral Social Media 90