Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 69

Fashion Automotive Marketing Public Affairs 69

Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. This younger luxury consumer favors the convenience and extensive […].

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Fashion Consumer Apparel Groups 60

Agility PR Solutions

JUNE 30, 2021

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As a result, social media has transformed from […].

Fashion 86

Fashion Industry Social Media Community 86

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

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Fashion Branding Brand Case Study 62

Ronn Torossian

JULY 28, 2018

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE ».

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Consumer Fashion Examples Branding 150

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research.

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Retail Consumer Fashion Data 78

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. This isn’t just about saving the planet, although that’s a great reason in its own right.

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Consumer Branding Brand Agriculture 78

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Get your customers to pitch in.

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Fashion Social Media Branding Brand 74

Agility PR Solutions

SEPTEMBER 27, 2022

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

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Apparel Consumer Fashion Branding 86

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Balenciaga x Crocs.

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Consumer Branding Brand Fashion 78

Ronn Torossian

DECEMBER 29, 2015

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

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Consumer Fashion Blogging Company 150

Ronn Torossian

MAY 9, 2022

Many consumers these days have quickly turned their attention toward more eco-friendly and green beauty brands and beauty products. Whether it’s household products, eco-friendly foods, beauty, or fashion items, many consumers around the world are now aware of the advantages that come with leading a cleaner and healthier life.

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Fashion Consumer Brand Branding 195

5W PR

NOVEMBER 20, 2024

shelves, capturing consumer attention is challenging. shelves, capturing consumer attention is challenging. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential. K-beauty consumers actively seeking sustainable options.

Branding 78

Branding Brand Communications Marketing 78

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

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Trends Fashion Branding Brand 88

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

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Local Consumer Fashion Agency 78

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

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Trends Fashion Branding Brand 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Master all five, and your product will likely land in the spotlight.

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Pitching Consumer Trends Viral 92

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. The post Are consumers living in a “political brand bubble?”

Consumer 87

Consumer Branding Brand Fashion 87

Agility PR Solutions

JUNE 24, 2019

How important is old-fashioned word of mouth in this sophisticated digital age? According to the firm’s new study, nearly half of consumers (45 percent) say the first time they hear about a retailer they’ve never purchased from is through friends […].

Retail 60

Retail Consumer Fashion Study 60

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. Some industries are forced under the spotlight more than others  Industries that featured most prominently in our analysis were banking, retail and fashion, mining and materials, and energy and utilities.

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Analysis Media Fashion Retail 195

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. The fallout from such missteps can be swift and severe, making it difficult for the brand to recover and restore consumer trust.

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Marketing Fashion Financial Reputation 62

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

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Fashion Travel Interviews Instagram 227

Agility PR Solutions

MAY 11, 2022

Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and generate more sales. Technology PR helps sell […].

Fashion 86

Fashion Consumer Technology Marketing 86

5W PR

OCTOBER 9, 2024

With its rich heritage of artisan craftsmanship and cutting-edge product development, Italian beauty brands are rapidly capturing the attention of American consumers. Italian Adaptability and Leadership in Innovation Italy has long been a global leader in fashion, and that expertise naturally extends to the beauty industry.

Branding 78

Branding Brand Consumer Agency 78

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

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Conference B2B Meeting Fashion 299

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Branding 71

Branding Brand Marketing Fashion 71

5W PR

NOVEMBER 15, 2021

Most consumers tend to make purchases from businesses they trust, like, and know. However, in today’s digitized world, when consumers have access to plenty of information online, it means that they’re able to do plenty of research beforehand until they finally make a decision on a purchase. Sharing Content. Communication.

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Publicity Consumer Fashion Company 88

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

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Pitching Consumer How To Meeting 63

NewsWhip

JANUARY 11, 2024

Criticism is constant, especially with rising consumer expectations. Sustainability Consumers have a growing awareness of environmental issues. In fact, a recent study showed that 78 percent of US consumers say that a sustainable lifestyle is important to them. No business is safe from external reactions.

Branding 78

Branding Brand Agriculture Ethics 78

Prohibition

SEPTEMBER 11, 2024

With people becoming influencers overnight and reaching millions of followers before they know it, brands have leveraged this power to push products and messaging to consumers more so than ever, it’s almost impossible to avoid ads and promotions when online. However, a new trend has emerged on TikTok — “ de-influencing.”

Strategy 62

Strategy Viral Branding Brand 62

Prohibition

AUGUST 15, 2022

In fact, 54% of all UK consumers find virtual entities appealing on some level. However, it is not the first time the luxury fashion brand has worked with a virtual influencer. Since then, she has continued to collaborate with the Italian fashion house. Back in 2018, luxury fashion brand. pic.twitter.com/7rsuM88CLy.

Branding 116

Branding Brand Fashion Marketing 116

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Brands use the past to resonate with consumers and evoke nostalgia. What is nostalgia marketing?

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Film Marketing Consumer Fashion 88

5W PR

APRIL 26, 2024

The CMO of the NBA highlighted how the “tunnel walk” has become the new runway for fashion, underlining the integration of different industries into the sports brand. The focus was on problem-solving rather than merely implementing AI, with an emphasis on creating meaningful interactions with consumers.

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Enterprise Advertising Fashion Advertising 78

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors. If so, the agency route might be the best for you.

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Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. But it was also a tweak of fashion influencer culture.

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Fashion Instagram Measurement YouTube 180