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Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. A recent example of this is the upscale British fashion brand, Burberry. It’s well known that Burberry is targeted at a certain, … READ MORE ».

Consumer 150
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Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». Some would say a “necessary evil”, but that’s not really fair. One of the most effective?

Consumer 150
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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors. If so, the agency route might be the best for you.

Industry 316
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Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion

Inbound PR

That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all). Fast fashion has become so big and we're all guilty of it. Why am I making this decision?

Fashion 95
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Sustainable Fashion Choices

5W PR

It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways of New York, London, Milan, and Paris for emerging trends, but one trend we think is here to stay is sustainable fashion choices. Recycled Materials. Ethically Made.

Fashion 88
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Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets

Agility PR Solutions

Chanel, Gucci, Louis Vuitton, and other big-name players are always innovating and expanding their products and pushing boundaries to attract high-end consumers. Because of […] The post Public relations and the modern luxury brand: 5 ways PR is impacting fashion and lifestyle markets first appeared on Agility PR Solutions.

Fashion 97
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Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227