Prowly

DECEMBER 9, 2024

. #9 Digital Trends Visits per month: 16M Influence score: 89 Contributing journalists: 51 Digital Trends is your ultimate tech lifestyle guide, offering insights on gadgets, home automation, and the latest in consumer tech. Targeting tech enthusiasts and everyday users, it bridges the gap between high-tech and practical living.

Pitching 104

Pitching Sports Financial Analysis 104

The Proactive Report

DECEMBER 26, 2022

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Ninety percent of consumers watch videos on their phones because it is far easier than firing up a laptop or other device. Video is the most watched type of content online.

Video 162

Video Film Facebook Social Media 162

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube.

Film 131

Film Viral YouTube eBook 131

Mindful Marketing

OCTOBER 9, 2022

About a week ago, before a Consumer Behavior class, one of my students asked, “Dr. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. A veteran marketer and an up-and-coming rookie argue the call. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Now, you have to be careful about what you consume, because anyone can post to YouTube. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities.

SEO 204

SEO Analytics B2B Measurement 204

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

Film 160

Film Video Community Social Media 160

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 129

Film Marketing Sports Hotels 129

Steve Barrett on PR

JUNE 20, 2016

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

Facebook 96

Facebook Film Branding Brand 96

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. How do you want your consumers to feel when using your product or service? What do you want your audience to think of when they hear your company name?

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Brands use the past to resonate with consumers and evoke nostalgia. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

PRSay

DECEMBER 22, 2021

She even wrote, directed and performed in a short film based on the song. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere? Know that fans welcome a refresh.

Communications 148

Communications Film Radio Reputation 148

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Do you foresee this changing as more brands compete for consumer attention with video? Does video have any weaknesses?

Video 120

Video Branding Brand Trends 120

Mindful Marketing

OCTOBER 17, 2020

From surprising Apodaca with a new truck to filming their CEO’s own Tik Tok tribute, it seems like Ocean Spray did everything right, but one could also argue that the company was living dangerously by jumping on the Tik Tok longboard, for these three reasons: 1.

Consumer 68

Consumer Viral Video Social Media 68

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Agility PR Solutions

OCTOBER 16, 2019

But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […]. The market for content is booming, as U.S. adults spend 11.5

Film 81

Film Communications Video Consumer 81

Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. Gen Z is redefining how cultural content—i.e.,

Creativity 78

Creativity Film Television Study 78

Buzzstream

FEBRUARY 3, 2021

Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. It would’ve been easy to simply look at the ‘sweariest’ films. Their methodology?

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

MAY 31, 2019

Eighty-five percent of all internet users in the United States watched online video content monthly on any of their devices and studies show that 54% of consumers want to see more video content from a brand or business they support ( Oberlo ). Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Until next time!

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. Influencer Type. SCHEDULE A DEMO. Krushan Bari.

Branding 135

Branding Brand How To Radio 135

Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135

Report Mobile Pinterest Conference 135

Konnect Agency

FEBRUARY 24, 2020

Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Brands can create in-house studios where they film product shoots and video content.

YouTube 98

YouTube Branding Brand How To 98

Buzzstream

DECEMBER 17, 2020

Film rankings by different metrics are often quite popular campaign ideas. So searching for ‘films ranked’ allows me to get an idea of what’s working and what angles I could be missing out on. It’s also interesting to gauge the number of films articles often feature in a ranking if you want to make your research even more granular.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. What are the biggest PR and marketing mistakes brands make? the asset for future use. and all with a consistent look and feel.

Print 120

Print Tourism Transportation Film 120

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. What is its purpose and how does it help consumers? Brand building is big picture type stuff.

Video 120

Video YouTube Content Marketing Film 120

Prohibition

APRIL 7, 2020

When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Your Media Strategy Partner.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Read others’ work.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play. ” 7.

Automotive 117

Automotive Mobile Video Interviews 117

Prohibition

AUGUST 5, 2022

It’s not just TikTok we can see parallels with amid these updates, dual camera mode is also looking to be introduced, enabling users to film both what is in front of them, and their own reaction using both cameras. An ode to the new BeReal app? Time will tell, but definitely one to watch. Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. A story you might intend for a specific business audience can quickly reach a wide consumer audience. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

5W PR

DECEMBER 18, 2019

This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. More outrageous guerrilla marketing type events should, of course, also be filmed. In all cases, however, you can find some way to give people a free sample of what you’re offering.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. While being filmed on the street for a live segment about an Apple launch, he was approached by a heckler who wanted his 15 minutes of fame, and who wouldn’t leave him alone.

Hotels 120

Hotels Film Television B2B 120

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60