Shift Communications

SEPTEMBER 22, 2014

The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. And rumor has it that our resident ninja, podcaster and VP of Marketing Technology rigged a mobile TV studio and filmed a FutureM/INBOUND video interview series – but shhhh, that’s still classified info!

Report 135

Report Mobile Pinterest Conference 135

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. When filming a live segment on Facebook, users can interact with the brand by commenting and reacting to the video whilst the brand is live. This channel is great for fun, upbeat and visually engaging video footage. Instagram Stories.

Video 149

Video Social Media Instagram Facebook 149

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Read others’ work.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. While being filmed on the street for a live segment about an Apple launch, he was approached by a heckler who wanted his 15 minutes of fame, and who wouldn’t leave him alone.

Hotels 120

Hotels Film Television B2B 120

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. What is the most important lesson about communication you’ve learned throughout your career? Be truthful.

Financial 120

Financial Corporate B2B Film 120

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. How did you get your start in PR? John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. Not clients.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. It was part of a series of short Hollywood-style films. 1) What is storytelling? Uniting idea with emotion.

Storytelling 124

Storytelling Examples B2B Chemicals 124

Cision

DECEMBER 2, 2016

In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Travel Brand 120

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 Take this quick interview with Mary Beth Chalk, the co-founder and CCO of BeeKeeper AI.

Storytelling 52

Storytelling Examples Brand Branding 52

Waxing UnLyrical

NOVEMBER 19, 2010

Tablo chose to film an episode with the TV program MBC Special, aired on October 1, as he traveled to Stanford to obtain an official transcript in person. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. He’d love to grab a gab on Twitter.

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. A deal was inked wherein Hershey Foods agreed to promote E.T.

Brand 60

Brand Branding Content Marketing Film 60

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 59

Product Launch Consumer Agency Film 59

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Always – #LikeAGirl.

Video 62

Video Sports Film Employee 62

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 52

Product Launch Consumer Agency Film 52

Maxim Behar

JUNE 28, 2023

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. Presenter : I am happy to welcome you to the studio of Radio Focus. What do you think?

Radio 52

Radio Film Sports Creativity 52

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I film and edit the footage, distribute through applicable channels and to relevant targets. Tell us about your current role at Pediatric Home Service?

Meeting 0

Meeting Social Media Employee Pinterest 0

MaccaPR

FEBRUARY 11, 2016

In 2013, the Betty Crocker brand of baking and consumer packaged foods went to the Pride festival to celebrate all families - with cupcakes, of course. From film to print and a digital hub, the “I WILL WHAT I WANT” campaign shows Misty and other inspiring female athletes tuning out society’s prejudices to reach their dreams.

Brand 48

Brand Branding Marketing Film 48

PR Conversations

AUGUST 7, 2014

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. Will we become a global squad of thought police? The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Following the requests of speakers we did not film the session, but for a look at the future see this video provided previously by its media efforts. .

Privacy 60

Privacy Hotels Film Data 60

Mindful Marketing

JUNE 19, 2022

” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation. Messaging: As suggested above, consumers have primary responsibility for controlling their product use. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

MaccaPR

DECEMBER 1, 2015

After, we cornered The BrandLab executive director Ellen Walthour (lower right) for this MaccaPR interview: Ellen, give us an example of creative work that would benefit from a more racially and culturally diverse agency team? “A A client-side marketer told me they were running a focus group for a juice snack brand, something like SunnyD.

Marketing 48

Marketing Advertising Advertising Agency 48

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

NOVEMBER 8, 2023

Host: You went to the Camino, then I watched you in a film that you were shooting. I say this as a consumer of course, not as a person who deals with music professionally. Host: Thank you so much for that interview. You can watch the whole interview here. Maxim: This is one of the goals of our project. Maxim: No, never.

Radio 59

Radio YouTube Writing Interviews 59

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.?

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. It’s an “everyone drank the Kool-Aid feeling.”. I read a lot —probably two books a week.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

SEPTEMBER 13, 2016

Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity.

Crisis 48

Crisis Airlines Reputation Corporate 48

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Additionally, data-led content is easier for agencies to implement compared to other strategies like expert commentary or interviews. say they never verify if a journalist is active.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

FEBRUARY 27, 2024

Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. We were only interested in the results out of Florida (naturally), so here you go:” If we’d sent her a “Most Filmed-Locations Worldwide” media pitch, she’d have ignored it.

Pitching 83

Pitching Writing Film How To 83

Mindful Marketing

SEPTEMBER 30, 2024

million followers on TikTok – but it has received other significant recognition and exposure including: Dozens of articles republished on CommPro.biz Interviews by The New York Times, Fast Company, U.S. CEOs, VPs, partners) Is used by everyone (e.g.,

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. The more people I get to interview, the merrier. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices.

Automotive 93

Automotive Meeting Report Film 93

Buzzstream

JUNE 5, 2024

If consumers forget what your logo looks like, your business may need better branding. ResumeBuilder’s AI Interview Study Strategy: Using survey data from a full-service paid platform to create a pitchable post. BuzzBingo’s Profanity in Film Strategy: Using scraped data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62