Consumer Film Print 
Bianchi Biz Blog
JANUARY 16, 2025
Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. Media Profile is one of the largest independent firms in Canada. The majority of its readers are in western Canada.
5W PR
MAY 4, 2023
Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. This strategy is effective across various marketing channels like social media, print ads, and TV commercials. Brands use the past to resonate with consumers and evoke nostalgia.
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Cision
JULY 13, 2016
In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience.
The Resolution Blog
AUGUST 19, 2019
With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?
5W PR
DECEMBER 18, 2019
This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In More outrageous guerrilla marketing type events should, of course, also be filmed.
Cision
APRIL 12, 2016
I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?
5W PR
AUGUST 27, 2018
A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. The lesson, sometimes you have to do more with less, and it never hurts to reconsider consumer experience.
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