ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. ” ( Psycho ) One time where professionalism overshadowed a challenging situation was when a client spokesperson was doing a television spot on a major news network.

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Hotels Film Television B2B 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. However, transforming this goal into reality often encounters intricate hurdles from multifaceted challenges.

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Brand Branding Marketing Ethics 90

Solo PR Pro

MAY 14, 2021

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. Kahshanna Evans began her career in front of the camera, working with networks like ABC and NBC in roles ranging from commercials to small appearances and even a larger day-player role on Law & Order.

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Meeting Training Study Film 105

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

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Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

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Brand Branding Marketing Ethics 83

Mindful Marketing

AUGUST 23, 2020

But, should people who have to ask their TVs to “play something ” even be watching television? As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films.

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Film Television Ethics Engineering 69

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

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Film Advertising Advertising Consumer 60

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore.

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Brand Branding Content Marketing Film 60

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Venice International Film Festival (Aug. Utilizing influencer partnerships can also be a powerful strategy.

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Fashion Automotive Marketing Public Affairs 70

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

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Travel Film Guidelines Consumer 52

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. Will we become a global squad of thought police? The wake up call.

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Publicity Ethics Technology Government 87

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. It doesn't take long before we hear from everywhere, especially from the television studios - "in the Czech Republic they do this, in Hungary that, in Poland so-and-so, and in Slovenia are very far ahead in their development."

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Mindful Marketing

JUNE 19, 2022

Incidents like these make it seem that the problem lies with consumers—if we’d all show more restraint, our smartphones and other products wouldn’t so often pull us out of our physical surroundings and away from the people present. Yet, he made his mark in the new technological frontier at the time—television.

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Comparison Technology Google Engineering 65

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. One day my friend invited me to attend a private screening of her “brother’s new film.”

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Storytelling Television Radio Media 34

Maxim Behar

NOVEMBER 8, 2023

Host: You went to the Camino, then I watched you in a film that you were shooting. I say this as a consumer of course, not as a person who deals with music professionally. Because you make wonderful television and it totally matches, it's the chemistry with the song that we did "PR We Are". Maxim: No, never.

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Mindful Marketing

JUNE 4, 2024

A few days ago, it was revealed that the whole thing was a marketing ploy invented by Sydney Sweeney, the lead actress and an executive producer on the film.” Here’s her perspective, which is influenced by her Christian faith: “What marketing really boils down to providing value to the consumer.

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Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

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YouTube Instagram Ethics Film 112

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. NEWSnet is an American news-oriented free-to-air television network and newscast production company. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

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Automotive Meeting Report Film 93

The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged.

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Instagram Examples Brand Branding 120

Mindful Marketing

SEPTEMBER 11, 2022

Before she was “ blindsided ” by her abrupt termination, fifty-eight-year-old Lisa LaFlamme was “the face of the most-watched nightly news show on Canadian television.” Similarly, corporations fail when they misinterpret what consumers really want.

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Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. Consequently, consumers smell a rat. The Telegraph Prominent ad campaigns once dictated water-cooler talk and set the cultural agenda.

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Advertising Advertising Film Creativity 60

Wadds Inc.

OCTOBER 19, 2024

This might include further support for the UK's thriving film and television production industry. Regulatory environment - Creating a framework that supports growth while protecting consumers and businesses. Creative industries: Nurturing the UK's cultural and artistic strengths for global impact and economic growth.

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Government Industry Strategy Energy 98

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Naturally, this includes cable and satellite as well as traditional analog signal broadcasts where television is concerned. The internet is the most obvious form of digital media.

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Ethics Communications Print Television 52