ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. All companies should at a minimum be using a combination of Google alerts and simple social media listening software. FIVE PERCENT! Even free versions may be enough for small businesses.

Software 328

Software Customer Service Google Small Business 328

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This is exactly what Google Alerts does. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google.

Google 87

Google Publicity Customer Service Web 87

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. Tech tools for staying connected . Hardworking PR team.

Agency 310

Agency B2B B2C Pitching 310

Agility PR Solutions

JANUARY 21, 2024

Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of more than 2,000 global consumers on how they engage with brand communications also (..)

Google 100

Google Brand Branding Survey 100

Agility PR Solutions

JULY 14, 2024

Cookies aren’t just tasty treats for marketers—up until now, they’ve been an essential food group for comms pros to learn about consumer preferences and behavior.

Google 105

Google Marketing Groups Consumer 105

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”.

Brand 370

Brand Branding SEO Engineering 370

Sword and the Script

JUNE 22, 2021

Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. Google, which, acquired the service for $100 million in 2007 , emailed users to say they are turning off the email-send aspect of FeedBurner while keeping the RSS feed part working.

Google 112

Google Tools Analytics Blogging 112

5W PR

MARCH 25, 2025

According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. According to Accenture, 83% of consumers are willing to share their data to create more personalized experiences.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.

Retail 310

Retail Technology Mobile Consumer 310

Prowly

APRIL 10, 2025

Use tools like Google Analytics, native social analytics, or dashboards in tools like Prowly to evaluate the exposure of your brand messaging. By tracking your website's performance, you can determine how successful you are at attracting visits from Google and other search engines and gain insights into what you can do better.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Getting Started with Earned Media is Simple.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. Especially for long-tail holidays like Thanksgiving and Christmas, it’s a bustling time for businesses, consumers, and the media.

Examples 293

Examples Consumer Software Analysis 293

NewsWhip

JUNE 22, 2023

Sounds time-consuming, right? Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. Google, however, was the one tech brand involved in more serious conversations.

Google 88

Google Twitter Publicity Media 88

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used.

Privacy 199

Privacy Retail Google Travel 199

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. A recent study from Backlink.io

Media 268

Media Data Google Report 268

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which brands, however, are making the biggest splash?

Trends 191

Trends Brand Branding Software 191

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

FEBRUARY 15, 2025

Listeners often consume podcast content during personal momentswhile commuting, exercising, or relaxing at homecreating an environment conducive to meaningful engagement. This approach demonstrated how brands can use podcasts to address challenges while maintaining transparency and building consumer trust.

Brand 78

Brand Branding Storytelling Exercises 78

MaccaPR

OCTOBER 28, 2024

If you’re in brand marketing, word-of-mouth, internet search results, and paid advertising are all well-known forms of consumer communications. According to Brightlocal , only 6% of consumers exclusively leave negative reviews, whereas an astounding 37% of consumers report leaving only positive reviews. So, What’s Next?

Consumer 62

Consumer Strategy Engineering Agency 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

Tools 232

Tools Radio Trends Pitching 232

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors.

Storytelling 78

Storytelling Brand Branding Sports 78

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 220

Writing Report How To Google 220

ImPRessions - Crenshaw Communications

MAY 8, 2019

Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Course Technology Creativity 186

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. Start Your Measurement Activities Today with Google Analytics. However, you will need to spend quality time with Google Analytics to identify: Bounce rate. This allows Google Analytics to track your conversion rates.

Measurement 200

Measurement Analytics Google Data 200

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. Here’s why. Credibility.

Mobile 244

Mobile SEO Web Journalism 244