Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 220

Writing Report How To Google 220

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

Contently - Strategy

AUGUST 15, 2024

If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds. Before you go around making changes to your existing SEO strategy (or start to build one), take a look at how your current content is performing with the help of Google Analytics and Google Search Console.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Contently - Strategy

SEPTEMBER 19, 2024

Research from Asendia found that 65 percent of consumers are more likely to shop with brands they feel are authentic. Consumers do this branding exercise for companies all the time, so you might as well give it a try on your end. For more inspiration, check out this brand archetypes infographic from Printsome.

Exercises 52

Exercises Brand Branding Airlines 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. Some people also posit the move is self-serving for Google.

Privacy 102

Privacy Google Advertising Advertising 102

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. The Fortune 500 are really just dabbling with the rest of the social media sites, including Google+ which by all appearances is shaping up to live out its life like Feedburner.

Social Media 125

Social Media Study Blogging Company 125

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

APRIL 16, 2025

So if there’s an infographic on a page, it won’t read it. Daniele: But if you give it, if you give it the infographic and say, read what’s on this infographic, it can read it. So what is that gonna do to the infographic? You have to solve for Google and you have to solve for users. Vince: Yeah.

Digital PR 62

Digital PR SEO Agency Infographics 62

5W PR

NOVEMBER 19, 2021

A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Media outreach, using credible, third-party experts, achieves higher consumer engagement and conversion numbers. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Keep your eyes peeled in the coming weeks for the 2014 edition!

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. That’s why a site like Google keeps things as simple as possible.

Brand 117

Brand Branding Infographics Analytics 117

The Proactive Report

AUGUST 5, 2016

Search: 98% of journalists start a story by doing a Google search. LinkedIn news consumers are more likely to be high earners and college educated. Twitter news consumers are significantly younger than news consumers on Facebook, Google Plus and LinkedIn. Tom Foremski, Publisher of Silicon Valley Watcher.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Google Analytics. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. If you ever try to Google anything about Pinterest, you realize that Google has a Pinterest problem. Search algorithm doesn’t penalize for publish date. Not a “pay to play” network as much as Facebook or Twitter.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. A few questions to consider asking: Does Google Analytics tell you there’s a handful of excellent blog posts driving maximum traffic to your site? consumers are choosing to tune in. Repurpose when the data says so.

eBook 143

eBook YouTube Video Social Media 143

MaccaPR

AUGUST 20, 2014

I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Encourage more prospects to download content such as a white paper, e-book or infographic. From a PPC ad online?

Social Media 97

Social Media Media YouTube Facebook 97

5W PR

MAY 17, 2022

However, many consumers have started demanding more visual content from the businesses that they interact with. This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations.

Strategy 88

Strategy Content Marketing Employee Google 88

Buzzstream

FEBRUARY 3, 2021

Put simply, this is because when you build links from these high-authority websites, it leads Google to believe that your website may be authoritative and full of useful content, too. I’d also recommend exploring BuzzStream’s research lists feature, which allows you to pull in Google News results for a list of your chosen search terms.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

MARCH 9, 2018

This is an important distinction because studies show that consumers look at native ads 53 percent more frequently than display ads — the flashy, spammy side banners that appear on 99 percent of websites. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options.

Infographics 102

Infographics Fashion Advertising Advertising 102

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. At least, that’s the identity you might gather from Googling their brand name.

Banking 107

Banking Content Marketing Examples Industry 107

Prohibition

SEPTEMBER 19, 2024

In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. Identify the key terms and phrases that your target audience is searching for—using tools like Google Keyword Planner or SEMrush—to build your content around those queries.

SEO 62

SEO Engineering B2C Writing 62

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. According to Google , 82 percent of smartphone users turn to their phone to influence a buying decision while in a store, helping to determine the final product selection, even, at times, at the very last moment. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Shift Communications

MARCH 3, 2017

If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Developing a set of solid survey questions is time-consuming – and you could spin your wheels drafting and re-drafting content only to learn later that someone has already collected, analyzed and released the very same data.

Survey 60

Survey Data Google Web 60

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

JULY 9, 2020

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Frase also analyzes the top 20 results for a Google query, and automatically generates a content brief for it. Did you know 20% of Google searches have never been seen before?

Google 90

Google SEO Trends Content Marketing 90

The Stalwart Blog

SEPTEMBER 9, 2019

I get the idea that the guy is ticked off because a lot of people feel the same way, and maybe they’re right to some degree that some of them tend to be pay for plays and seem to manipulate the system, but whether you like it or not, consumers really do value the online reviews. Now here’s the flip side.

System 74

System Infographics Consumer Company 74

Contently - Strategy

SEPTEMBER 21, 2018

You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Web 111

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced.

Trends 105

Trends YouTube Video Social Media 105

Presspage

AUGUST 12, 2020

Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. These days, busy consumers are bombarded with information left, right, and center. That’s why a site like Google keeps things as simple as possible.

Brand 78

Brand Branding Infographics Analytics 78

Contently - Strategy

DECEMBER 29, 2022

After all, this is crucial to driving your ROI because it’s when your target audience starts consuming your content. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. What might this look like? Repurpose or atomize your content.

eBook 136

eBook Product Launch Software Internal 136

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Infographics. Apart from this gross principle, take care of the following principles. Not Curating Content Frequently. Blogs and articles.

Content Marketing 82

Content Marketing Marketing Web SEO 82

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach. Show Expertise. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Buzzstream

NOVEMBER 6, 2024

For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. What are your thoughts on the general direction that you think Google is heading right now? Sadly, I don’t think my video about infographics pitching will hold up anymore. So there are.

Digital PR 83

Digital PR SEO Data Report 83

Bad Pitch Blog

AUGUST 4, 2011

But I will note it’s required me to use something other than Google and the Interwebs to unearth information. Arguably we need it more than ever as consumers are bombarded with 34GB of information daily. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more.

Film 80

Film Infographics Advertising Advertising 80