Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

The Resolution Blog

JUNE 7, 2019

As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. This is the hardest part of the funnel to measure because, as the consumer flows down through the stages and gets closer to purchasing, it’s easier to track their movements.

Measurement 120

Measurement Analytics Google Trends 120

Prowly

FEBRUARY 13, 2025

By tracking reviews and comments on platforms like Google, Yelp, and across social media, businesses can quickly spot and address any concerns or opportunities. You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation.

Software 104

Software Reputation Examples How To 104

Agility PR Solutions

FEBRUARY 19, 2021

Marketing is a rewarding career field that can allow professionals to use a wide variety of talents to market products, companies, or ideas to consumers. Advertising has left print media and found its way into digital marketing. Facebook, Twitter, and Google make most of their revenue […].

Marketing 86

Marketing Print Advertising Advertising 86

Bianchi Biz Blog

MARCH 7, 2024

Significantly, global tech giants like Apple, Google, Intel, Microsoft, and Meta have established R&D centers in Israel, demonstrating the country’s allure as an innovation hub. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! million users Instagram : 4.19

Print 105

Print Real Estate Marketing Automotive 105

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. Think BIG about social platforms.

Mobile 156

Mobile Local Technology Television 156

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To Internal 104

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to As we often say at Fallston Group, if you don’t tell your story, someone else will and it won’t be the story you want told.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

FEBRUARY 20, 2025

Globe Newswire Starting price: $195 per press release GlobeNewswire is a press release distribution service that helps businesses share news with media, investors, and consumers through targeted distribution options. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News.

Analytics 104

Analytics SEO Engineering Financial 104

Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Journalism carries political weight – it influences the perspectives of its consumers and consequently their behavior.

Journalism 120

Journalism Facebook Social Media Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Video Training Survey 136

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation.

Viral 120

Viral Data Web Trends 120

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. By looking at Google search trends and branded keyword traffic.

Brand 104

Brand Branding How To Measurement 104

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Government 151

Government Crisis Energy Community 151

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Print publications and blogs. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?” Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

MaccaPR

DECEMBER 10, 2014

you give a potential consumer limited options on a landing page, that keeps them focused on what you want them to do. How dominant is Google now in search? Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground.

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

SEPTEMBER 21, 2018

You want to anticipate some of the questions that might lead someone to your brand, especially ones that involve the keywords and concepts people search for on Google. Who are these consumers, and where do they typically find the articles they read? Content marketing isn’t just a constant stream of advertisements.

Content Marketing 111

Content Marketing Print Analysis Web 111

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

SEPTEMBER 7, 2021

In a press release, the company said the “acquisition will enable Talkwalker to rapidly expand its product review capability and integrate Reviewbox’s e-commerce data, including product reviews, product catalogs, and pricing, into its consumer intelligence platform, providing additional customer insights for its clients.”.

Software 91

Software Print Tools SEO 91

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 92

Community How To Marketing Data 92

Stephen Waddington

JULY 10, 2018

A fix for the newsfeed The key difference between an RSS feed and an algorithm driven newsfeed such as Google+, Facebook, LinkedIn or Twitter, is that you are completely in control of the content that you consume. It’s as close to a traditional print product or newsstand as is possible to find on the web. which closed its Yahoo!

Web 68

Web Google Mobile Print 68

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. At least, that’s the identity you might gather from Googling their brand name.

Banking 107

Banking Content Marketing Examples Industry 107

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. This new launch could be handy for Facebook, who makes money based on how much time users spend on the social media platform each day to set their advertising reach and costs – but will it be truly useful for consumers?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Jack of all trades.

Communications 149

Communications Crisis Internal International 149

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Not only was it time consuming to compile, but a significant amount of time was wasted hunting through the rows and rows of data. Google Ads. Google Analytics.

Report 81

Report Data SEO Analytics 81

Shift Communications

MARCH 4, 2016

Trades, podcasts, dailies, daytime TV, the myriad cable network shows – it’s nearly impossible to consume it all. Bonus: there’s a Google Chrome extension to make it easy to “pocket” the article for later for when you don’t have time at work. What are your favorite ways of consuming media? Meghan Burek. Senior Account Manager.

Media 60

Media Google Sports Print 60

Polaris

SEPTEMBER 4, 2014

Google returns over 27 million results. Media relations is time consuming. Have you considered an interesting visual that will appeal to broadcast and print outlets alike? If you search the phrase do-it-yourself public relations ,? and “DIY PR: 13 things you must do.” a good way to save a few dollars.

Publicity 100

Publicity Interviews Reputation Construction 100

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Google provides a planning tool to help understand search behaviour. Execution takes many forms.

Media 103

Media How To Advertising Advertising 103

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility.

Automotive 77

Automotive Media Report Print 77

Shift Communications

DECEMBER 1, 2016

Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business. Both appeared in print, on the front page of USA Today’s Money section. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Marketers must consider how these companions will fit into their campaigns and how they can benefit consumers to stay ahead of the game.

Trends 59

Trends How To Retail Google 59

Waxing UnLyrical

SEPTEMBER 4, 2013

The use of anthropomorphism in brand identity and marketing, whether to describe consumer characteristics (e.g. As part of my ongoing effort to make KPIs out of relationship-building, each month I will print off my tweets from the last 4 weeks and evaluate : Which number is higher – followers or follows?

Twitter 88

Twitter Communications Ethics SEO 88

PR in High Definition

FEBRUARY 18, 2019

That’s a simplified breakdown of the process that consumers and businesses go through when they want to learn more about a product or service they might purchase and the company they’re purchasing from. Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. Social media.

Engineering 67

Engineering Reputation Social Media SEO 67

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. So, let’s think, what’s the most sophisticated technology out there available to the average consumer? They saw the world connect in ways that generations before them couldn’t imagine as news now travels in less than a second.

Mobile 90

Mobile Education Technology Examples 90