PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which authors are writing about that topic.

Trends 191

Trends Branding Brand Software 191

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. .

Media 245

Media How To Report Social Media 245

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. It makes sense.

How To 241

How To Advertising Advertising Data 241

Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. Business Insider ’s Tanza Loudenback said that modern media outlets are less structured which gives reporters more flexibility for writing stories that readers want. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 160

Reddit Media Analytics Trends 160

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available. Online BASIC U.S. State BASIC U.S.

Analytics 104

Analytics SEO Engineering Financial 104

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Here are some ideas: Write useful blog posts and post the links in your social content. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Deirdre Breakenridge

OCTOBER 3, 2016

We’re creating, curating, consuming, and confronting a daily tsunami of information. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ Yahoo declined” Now imagine if Yahoo had bought Google. It’s daunting. work at Stanford.

Data 0

Data Tools Technology Banking 0

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 153

Mobile SEO Web Training 153

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about. It’s not really me as much.”

Pitching 104

Pitching Consumer Trends Viral 104

Waxing UnLyrical

AUGUST 9, 2018

With the dynamic and ever-growing number of ways to consume content, there is a need to structure as much of our “valuable” content so it’s free to be automatically discovered and reused across multiple channels and devices and in a variety of previously impossible contexts. Now that’s intelligence. What is Intelligent Content?

Writing 73

Writing eBook Case Study System 73

Cision

NOVEMBER 30, 2017

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Headline writing tips. Google Doc? In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019.

How To 177

How To Guidelines Content Marketing Video 177

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. and it holds the top spot on Google ). Journalists and consumers crave videos. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

How To 123

How To SEO Mobile Engineering 123

Cision

JANUARY 9, 2018

By 2019, 80 percent of the world’s internet traffic will be consumed by video. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Video has grown to dominate the online attention of your audience. How to do it? How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. Some people also posit the move is self-serving for Google.

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. A course in Google Analytics or a partnership with a search expert is a worthy investment. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Contently - Strategy

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Google is overloaded with thousands of results for every profitable keyword, and each one says the same thing. It’s crucial to write for your readers first, however.

SEO 139

SEO Strategy Branding Brand 139

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Audio is changing how we search for – and consume information.

Technology 173

Technology Publicity Software Pitching 173

PRSay

SEPTEMBER 19, 2019

Starbucks still gets a lot of media coverage for the PSL,” writes The Motley Fool’s Daniel B. In addition, Google Trends data reveals that searches for “pumpkin spice latte” on Google peaked in 2015. What do dwindling sales and decreases in Google searches mean for the future of the PSL? The same thing goes for nostalgia.

Instagram 128

Instagram Analytics Google Trends 128

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. The author, a 13-year Google veteran, railed against the company’s unchecked power on the way out the door. So, what should you speak out on?

Corporate 198

Corporate Branding Brand Agriculture 198

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. As the old adage goes, trust, but verify.

Social Media 149

Social Media Marketing Media Facebook 149

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. social media growth or newsletter signups).

Digital PR 62

Digital PR Google Comparison SEO 62

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. It’s been several years since Google revealed that cellular search activity was beginning to outpace desktop searches. SEO goes mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 67

Writing B2B Analytics Print 67

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 158

Journalism Public Affairs Ethics Technology 158

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. One reason is that Google is always within arm’s reach. From interns to executives, everyone has some writing skill, but many have never put together a professional video. Wrap your mind around this.

Video 120

Video Branding Brand Trends 120

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in. Jude’s Walk/Run.

Pitching 126

Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. After you’ve exported your media list from Cision, it is imperative to double check the contacts using Google, since Cision is not always updated in real time. Don’t stop at Cision.

Media 136

Media Mobile Telecommunications Pitching 136

Prowly

FEBRUARY 13, 2025

By tracking reviews and comments on platforms like Google, Yelp, and across social media, businesses can quickly spot and address any concerns or opportunities. You can foster trust among consumers and attract new clients thanks to positive online reviews and a sterling business's reputation.

Software 104

Software Reputation Examples How To 104

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120