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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. On Thursday, April 18th at 12:00 p.m. Tyler Madison, Program Manager, Kentucky Proud.

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ESG gets a C-suite boost: How leaders are prioritizing environmental, social & governance efforts

Agility PR Solutions

Consumers’ expectations of brands and businesses to embrace greener strategic goals and broader stakeholder support are getting more attention on executive agendas, according to research from supply chain risk management firm Avetta. Avetta’s new report, Extending […].

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PR pros say consumers trust social media more than traditional news, survey

Sword and the Script

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

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PESTLE analysis: a new tool for your PR toolkit

Onclusive

These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending.

Analysis 370
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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers.

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The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns. 1: Segment your audience.

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