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PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Today, many U.S.
In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.
These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending.
When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.
For political, economic, and PR reasons, Uber has always been a tough sell to government regulators in London, UK. There have been back-and-forth battles, regulations, pushback, and ongoing arguments about consumer demand and rideshare safety in this major international city.
Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.
The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. As social media continues to evolve, so too will the regulations that govern it. How do international regulations like the GDPR influence U.S. social media laws?
Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Regarding consumer media, TV is still a strong medium, especially TV Channel M6. While GDP is estimated to have grown by 0.9% That always helps, right?
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. DEI programs are being dismantled at universities and in state governments. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).
Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures. If the suggestions above strike you as time-consuming, it’s because they are. Perhaps some well-executed public diplomacy could have made all the difference.
We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. You’re a danger to your employer.
While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. The link between sustainability and corporate reputation. Richard Branson.
These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry. It has shown the strategic role of communications.
While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. Competition for media attention at CES is intense.
However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).
However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).
Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. In recent years, the role of environmental, social and governance (ESG) issues in a company’s reputation has sparked widespread debate. Image credit: use annenberg center for public relations ]
The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.
Managing reputation in this politically charged climate, heavily influenced by the US-China trade dynamic, demands a new level of agility, awareness of tariff implications, and strategic foresight to navigate potential consumer backlash, investor concerns, and government scrutiny in both nations and beyond.
David: Yeah, I was really interested when we talked and got together a couple of weeks ago, about your specialty in crisis governance. So let me first talk about what I consider a governance crisis to be. Not all crises are governance crises. I mean, any organization can have a governance crisis. John Tishler: Yeah, sure.
Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.
Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Efforts to combat misinformation involve collaborative initiatives between the government, media entities, and civil society.
When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. Providing an opportunity to lead.
Science Envoy, approved by the Secretary of State, Narang is engaging internationally at the citizen and government levels to enhance relationships between other nations and the United States, develop partnerships and improve collaboration. Named a 2023 U.S. Through the Science Envoy Program, eminent U.S.
We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.
For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Which got me wondering how well this concept travels with brands in countries with “controlled” governments. It operates international services and charter flights. You instantly bring out the humanity of the brand. k, Pyongyang.
The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good.
Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The information in this post originally appeared on Public Relations Global Network’s blog. million South Koreans are active users of KakaoTalk.
As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009. Complexity demands clarity.
Sustainability and ESG Are Still Around – But in Different Ways As we covered in a separate blog earlier this year, the narrative around environmental, social and governance issues and sustainable business practices is different from last year.
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES.
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If
What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.
Our systems of corporate governance need urgent reform to account for the environment. There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage.
From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. Some might be tied closely to a brand, whereas a trade association or government entity may sponsor others.
government during World War I. If Edward Bernays were working today, he’d need to grapple with our digital news cycle, consumer skepticism, and our collective craving for true engagement. Female empowerment or exploitation by men? He had started his career doing propaganda work for the U.S. Was what Bernays did honest?
Keep in mind, a good design firm will do its best to balance these scales internally to be able to meet as many client needs as possible (just like a good PR firm). However, their core strengths are typically easy to identify with just a small amount of digging. Creative Guest Post PR 2.0
Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. Only by doing this can you ensure that your company narrative reflects your commitment to sustainability, social impact and robust governance.
Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Generational issues are a key theme.
The government realm, so far, has consisted of classified briefings on sanctions and talking points of the politicization of intelligence, she said. Neither the tech platforms nor governments nor journalists can fact-check their way out of the crisis of truth and trust that Western democracy currently faces.”.
“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%
Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. In that time, it should have started an internal security investigation, and maybe it did. How did it escalate? Take the full measure of the situation.
The tools of the trade—from community and media relations, to public and government affairs—have evolved in complexity since the days of the tricorn hats. Your “relationships” can be laid bare in an instant, with a single consumer complaint threatening the core of your company or nonprofit’s reputation. External audience.
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