5W PR

APRIL 28, 2025

Research shows that 69% of consumers appreciate brands that respond to criticism openly. A study by Nielsen found that 92% of consumers trust earned media over traditional advertising, making positive coverage crucial during difficult periods. Start by acknowledging valid concerns promptly and sincerely.

Crisis 78

Crisis Guidelines Community System 78

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

FEBRUARY 27, 2025

When product recalls occur or safety standards change, manufacturers must respond swiftly while maintaining consumer trust. The stakes remain high – according to the Consumer Product Safety Commission, toy-related injuries led to 152,000 emergency room visits for children under 15 in 2021.

Communications 78

Communications Education Consumer Crisis 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 16, 2025

This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. More importantly, it has created a genuine association between the athlete and the brand that resonates with consumers. Since 2003, this collaboration has generated over $1 billion in value for Nike.

Branding 78

Branding Brand Marketing Guidelines 78

5W PR

APRIL 12, 2025

Real-time updates about water quality and safety measures through mobile apps and digital displays have become standard practice. Facilities implementing and promoting water conservation measures and renewable energy usage report positive feedback from 78% of guests.

Trends 78

Trends Strategy Publicity System 78

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Measuring Crisis PR Effectiveness Organizations must evaluate their crisis response to improve future preparedness and demonstrate value to stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Measuring and Optimizing To maximize the effectiveness of social media efforts, it’s essential to measure and analyze their performance.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

FEBRUARY 20, 2025

Creating Nostalgic Connections Through Strategic PR Nostalgia marketing has become increasingly powerful in the toy industry, with studies showing that nostalgic feelings can increase consumers’ willingness to pay for products by up to 45%. Social Impact Narratives Modern consumers respond strongly to brands with clear social missions.

Company 78

Company Branding Brand Crisis Management 78

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics B2B Measurement 204

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Headline writing tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. But it’s also important to review your brand’s social media policy, update guidelines on social content, and examine your own social posts. Know SEO basics. ” Content, content, and more content.

Reputation 221

Reputation How To SEO Guidelines 221

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Were contract guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. What gets measured gets improved! The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Measuring Media Kit Success. By including sponsorship guidelines for influencers, etc., The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

NOVEMBER 1, 2022

As a response to the crowd, consumers are starting to push for simple, relevant and easy-to-digest pieces of content that feel personalized to them. Consumers want the content they view to be tailored to them. You’ll also need to measure your content to understand what’s working and what’s not.

Media 137

Media Survey Guidelines Education 137

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 183

Survey Marketing B2B Study 183

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Am I following the latest government guidelines? There will be some jobs – reports and the like – that can be done on automatic, but in general, it’s better to look at measures where you can save mental energy to begin with.

Energy 118

Energy Guidelines Government Measurement 118

Prowly

APRIL 10, 2025

And in the end, the company implemented better quality control measures and recovered from the crisis. P.S. You can read a comparison of sentiment measurement tools and pick the one that's just right from this guide. The lack of proper reputation management strategies was clear. You can react promptly and nip the issues in the bud.

Social Media 104

Social Media Reputation How To Media 104

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. Just make sure influencers do follow FTC guidelines. The days of measuring influencer marketing strategy efficacy by engagements and impressions are over. Influencer marketing is still on a bull run, and we are all in.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

AUGUST 11, 2016

Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 11, 2024

It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. By projecting confidence and thoughtfulness, this approach often resonates with consumers on a deeper level. You can address these issues through clear brand guidelines and transparency with audiences.

Trends 52

Trends Marketing Strategy Branding 52

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. More than half of consumers – 57% – say they buy or boycott brands based on the brand’s stance on a social or political issue…Additionally, 65% of ‘belief-driven’ buyers will not buy a brand if it stays silent on an issue they feel that it has an obligation to formally address.”. Brands in Politics ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

OCTOBER 3, 2024

As brands seek to connect with increasingly fragmented audiences, influencer, and influencer agencies have emerged as powerful intermediaries that shape consumer perceptions and drive sales. Measuring Success PR can track the performance of influencer campaigns, measuring metrics such as reach, engagement, and conversions.

Marketing 78

Marketing Guidelines Crisis Management Crisis 78

Presspage

AUGUST 14, 2017

4: All PR efforts are measurable and are being measured More and more fields of the business are becoming data driven, a trend which is a difficult one for the PR branch. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

5W PR

AUGUST 9, 2024

In today’s digital era, where traditional media is evolving and consumer trust is shifting, influencers have become invaluable assets in the field of public relations. They are opinion leaders capable of shaping consumer behavior. They also have to clearly outline campaign goals, expectations, and guidelines to ensure alignment.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 211

Writing Communications Marketing B2B 211

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Measurement and ROI Understanding the importance of measuring campaign success, PR professionals use various metrics to track the effectiveness of influencer collaborations.

Publicity 78

Publicity Product Launch Advertising Advertising 78

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR.

B2B 148

B2B Marketing Survey Software 148

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. Use the SMART goals guidelines to set goals with your team: S – Specific. M – Measurable. Ask Consumers Directly. ” You can also run more formal consumer surveys.

How To 105

How To Engineering Google Web 105

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. That doesn’t mean, however, that brands that blatantly defy the guidelines aren’t taking a risk.

Guidelines 63

Guidelines Hotels Facebook Groups 63

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Consumer insights. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99