Agility PR Solutions

FEBRUARY 20, 2025

The global wellness industry, shaped by the pandemic, was valued at 5.6 trillion dollars as of 2023, showcasing changes in how consumers make purchases. PR professionals have a fantastic opportunity […] The post How consumer-focused brands use wellness trends to modernize PR approaches first appeared on Agility PR Solutions.

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5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

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Consumer Chemicals Marketing Ethics 78

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

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Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

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5W PR

NOVEMBER 18, 2024

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. You can read the full interview here.

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5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

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Ronn Torossian

NOVEMBER 21, 2024

In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust. Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences.

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5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. Build relationships with journalists and influencers in the same industry to secure media coverage. Participate in industry events and collaborate with complementary brands to increase visibility.

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Product Launch Consumer Strategy Marketing 78

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

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Ronn Torossian

NOVEMBER 5, 2023

The beauty industry is highly competitive and constantly changing. It is influenced by beauty influencers and shifting consumer preferences. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape.

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5W PR

NOVEMBER 21, 2024

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. With the rise of digital platforms and changing consumer behaviors, publishers must adopt innovative marketing strategies to remain competitive. Consider offering subscription-based access to your books or exclusive content.

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5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. The supplement industry’s current $140 billion market value presents massive opportunities for companies willing to prioritize accessibility through strategic PR campaigns.

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Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

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Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

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Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

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Consumer Branding Brand Media 195

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. New level of data-driven communications Until the economy starts showing signs of lasting recovery, we will continue to experience restricted budgets from businesses and value spending from consumers. Ready to gain a leg up on your competition?

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Industry Content Marketing Corporate Analytics 221

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Branding Brand Media 195

Ronn Torossian

FEBRUARY 14, 2024

Once a titan of innovation, soaring through clear skies of industry dominance, Boeing has hit a period of intense turbulence. The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195

Consumer Branding Brand Reputation 195

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.

Marketing 370

Marketing Tools Strategy Consumer 370

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

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Measurement Case Study Automotive Media 370

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers.

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Privacy Case Study Advertising Advertising 434

Onclusive

NOVEMBER 4, 2021

These factors reveal how a government influences the overall economy or a specific industry, which may affect the way your business operates or generates revenue. Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending.

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Analysis Tools Policies Reputation 370

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. Download this case study to learn how Livongo: .

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Case Study Study Media Relations Media 367

Onclusive

SEPTEMBER 14, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers. Here’s what an early user of these new capabilities is saying: Allison Hoffman, Head of Communications at Wheel.

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Media Software Pitching YouTube 369

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. According to FDA data, the dietary supplement industry continues to grow, with over 50,000 products on the market as of 2022. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

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SEO Reputation Local Consumer 339

Agility PR Solutions

JANUARY 26, 2025

Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

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Ethics Trends Marketing Analytics 117

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard.

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Agility PR Solutions

FEBRUARY 25, 2025

Digital marketing has revolutionized the way hospitality brands engage with consumers. From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers.

Hotels 105

Hotels Marketing Travel Technology 105

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

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5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. They can spot inauthenticity from a mile away.

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Agility PR Solutions

JANUARY 1, 2025

Artificial intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

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