Cision

MAY 26, 2017

More to the point, where do they want to consume it? Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. The post Infographic: Where Institutional Investors Read News and Earnings Releases appeared first on Cision.

Infographics 120

Infographics Comparison Retail Study 120

Cision

AUGUST 14, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up to date with consumers or journalists who already follow your company.

Writing 310

Writing How To Infographics Pinterest 310

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Thus the genesis of our Shareholder Communications 365 Study. Hey…we should ask investors what they think.”.

Infographics 174

Infographics Comparison Construction Retail 174

Cision

DECEMBER 11, 2017

Infographics demonstrate your brand’s expertise in your industry. The same HubSpot report indicates that users are more likely to consume videos in full (55 percent) than any other form of online content. However, it is also an opportunity to stay up-to-date with consumers or journalists who already follow your company.

Writing 293

Writing How To Infographics Pinterest 293

Cision

MAY 12, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. Question 4 coming soon. About the Shareholder Communications 365 Study. Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency.

Infographics 149

Infographics Comparison Retail Study 149

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. I mean if you’re trying to introduce a new line of artisanal bread, and you get a bunch of video views from consumers that have sworn off gluten, what have you really accomplished?

Marketing 255

Marketing Infographics Video Content Marketing 255

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content. Does any of this matter to PR? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information.

Communications 383

Communications Tools Google Resources 383

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? Blog posts.

Consumer 104

Consumer Print Reddit Video 104

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc.

Infographics 120

Infographics Comparison Financial Study 120

Rock the Status Quo

NOVEMBER 3, 2014

I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. It’s pretty obvious that the sender built a distribution list to mass-blast her pitch, without taking a closer look at each individual journalist to see if they are relevant to the topic (or infographic) being pitched.

Pitching 167

Pitching Infographics Small Business Media Relations 167

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Press releases still matter but require a modern approach.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

Creativity 78

Creativity Social Media Strategy Brand 78

Agility PR Solutions

SEPTEMBER 14, 2021

We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy.

Retail 78

Retail Consumer Infographics Crisis 78

Cision

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Then, fulfill that promise in your content. Avoid jargon : speak directly and authentically.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Inbound PR

AUGUST 22, 2019

As I was thinking about how to best do this, I didn't want to write a heavy 3,000-word piece so I decided to yet again use infographics as they're so easy to consume. What is Project Management [Infographic]. Today, we'll cover: what is project management. the 5 key project management process groups (or phases).

Infographics 54

Infographics Groups Writing Consumer 54

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition. The digital age has fundamentally changed the consumer. What are some of the ways brands need to adapt?

Financial 168

Financial Infographics Pitching Consumer 168

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior. 3 You need to increase social media engagement.

Examples 104

Examples Brand Branding How To 104

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. “reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Cision

APRIL 12, 2016

You should also consider what types of content your audience consumes. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions. Infographics : Although it is a form of visual content, infographics are information rich. to make your content appealing. .

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

PR 20/20

FEBRUARY 11, 2016

Check out this infographic by The Shelf for even more V-day insights. This annual day of love is not just reserved for couples anymore. There are only a few days left to do a big push for marketing promotions, so it’s time to kick it up a notch. Courtesy of: The Shelf.

Infographics 40

Infographics Consumer Fashion Travel 40

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. That being said, here are a few dozen “do’s and don’ts” to help you in your pitching and writing efforts. How can you make them care?

Writing 203

Writing Blogging Pitching Content Marketing 203

Business Wire

FEBRUARY 21, 2017

One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 220

Writing Report How To Google 220

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. Retailers inherently understand the incredibly value of going direct-to-consumer, especially in this highly competitive space. How many choices in utilities does the average consumer have?

Social Media 125

Social Media Study Blogging Company 125

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149