Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics International Internal 95

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 108

Financial Industry Report Insurance 108

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 137

eBook Product Launch Software International 137

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. Make or buy?

Local 89

Local SEO Engineering Web 89

Sword and the Script

DECEMBER 22, 2020

billion ,” according to a new report from Burton-Taylor International Consulting. B2B prospects consume 11 or more pieces of vendor content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

SEPTEMBER 18, 2024

For example: Multimedia content: Videos, infographics, podcast An estimated 3.63 Interactive content: Quizzes, embedded presentations, dynamic charts, and graphics Content consumers want one thing: Value. .” How can you use different media to present creative content in a way that few others are leveraging? million words.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. The second way to make numbers more relatable is to display them as infographics. Daycare sends a note that tomorrow is pajama day. And it’s time to update apps on your phone.

Employee 151

Employee Communications Storytelling Corporate 151

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) To remedy this, consider folding internal comms into your content strategy or asking experts in other departments to participate in the brainstorming process. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Web 111

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Include internal links to other relevant pages on your website to guide users to more valuable content. Personalized content can lead to higher transaction rates. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. Legacy Digital Distribution: Time Consuming and Costly. But, with all these various forms of media comes the challenge of digital publishing and delivering these massive files to the press.

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Highly-researched guides on a specific topic (e.g. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Presspage

JULY 5, 2017

More channels are being used in communicating, internally and externally. With the majority of people preferring visual content, don’t miss out on using images, infographics and video. Do you group this information online, or do you offer ways to consume content that is related to one subject only?

Education 84

Education Resources International Internal 84

PRSay

OCTOBER 2, 2019

Business Wire is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. GOAL: Generate a compelling story that brings new audiences along for the journey .

Local 83

Local Storytelling Infographics Resources 83

Newsfile

SEPTEMBER 27, 2023

target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 95

How To Tourism Fashion Travel 95

Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. The look & feel of the newsroom should also provide a clear, pleasant and engaging way of consuming the content you provide.

Social Media 96

Social Media Infographics YouTube Video 96

Newsfile

SEPTEMBER 28, 2023

target *comments to stay on target halloween tok* @beautybygracex ♬ Suspicious and cute Halloween march(1314862) – Taro Primark is a leading international clothing retailer based out of Dublin, Ireland. Moreover, you can use high quality images, videos, infographics, tables or charts.

How To 93

How To Tourism Fashion Travel 93

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% to approximately $5.5

B2B 146

B2B Marketing Survey Software 146

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. The survey was conducted by research firm B2B International and included respondents in both the US and Western Europe. Increasing brand awareness 46%.

Survey 60

Survey Marketing B2B Infographics 60

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Video Technology YouTube 49

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. This could include blog posts, whitepapers, case studies, and infographics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Internal teaching can win you a buy-in. We say keep up, but digital and social changes every day,” said Elisa.

Strategy 60

Strategy Communications Case Study Infographics 60

Contently - Strategy

JULY 12, 2024

Experiment with new formats, like video, infographics, or illustrations to increase engagement. If you want to maintain and grow your audience, revisit all your internal and external links to ensure they are relevant and functioning. When you replace your images: Use clear, professional images that reflect your brand aesthetic.

How To 52

How To Engineering Guidelines Google 52

Contently - Strategy

NOVEMBER 27, 2018

It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. I push back. It’s not [just] the CMO.

Strategy 111

Strategy How To Content Marketing Analysis 111

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Foster Internal Communication: Internal communication is often overlooked but is integral to the success of your communications strategy. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59