Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

Trends 120

Trends Mobile Media Print 120

PR 20/20

MAY 16, 2023

How do they consume information? Use Reports to Identify Gaps and Opportunities Leveraging your past performance data is one of the simplest ways to make intelligent marketing and sales decisions. For example, you can use HubSpot reports to identify which sources drive the most leads or revenue. What are their most common FAQs?

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Measure and Improve. Measure and Improve. Iterative and ongoing analysis and reporting ensures that all tactics are performing effectively.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. They frequently receive praise for their monitoring and reporting. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

JUNE 11, 2019

Two people can read the same report and draw different conclusions. Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Marketing is sometimes like politics.

B2B 120

B2B Mobile Content Marketing SEO 120

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Using vanity metrics to determine what news we see is the equivalent of using a popularity contest in Style magazine to determine news covered in US News & World Report. It’s a simple metric – easy to track. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Internal teaching can win you a buy-in. “We We say keep up, but digital and social changes every day,” said Elisa.

Strategy 60

Strategy Communications Case Study Data 60

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics. The Cambridge Dictionary defines an Infographic as, ‘A picture or diagram or a group of pictures or diagrams showing or explaining information’. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Reaching these individuals doesn’t mean “send a press release to every reporter in the state” or “pepper Twitter feeds with irrelevant messages.” A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

Buzzstream

SEPTEMBER 18, 2024

So where and how do you identify these trends outside of the reporters talking about it? Can where else can you take that or measuring the data on a different scale? You’re not putting together like a infographic with all the stats on them or something. Like, are there other tools that help you find trends like that?

Creativity 103

Creativity Digital PR Data Pitching 103

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. And they’ll be using the right metrics to measure their success.

Radio 40

Radio Mobile Media Sports 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. It might mean providing quick tips in a video or on an infographic. First, it feeds the need for consumable content. Content marketing has three main pros. The internet runs on content.

Publicity 82

Publicity Small Business Advertising Advertising 82

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

JUNE 11, 2020

That’s what we’ve set out to answer in this report. Research for this report was compiled in May 2020. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Is your communication working to improve sentiment? Are you increasing brand mentions around a particular topic?

Marketing 52

Marketing Community Case Study Trends 52

Contently - Strategy

SEPTEMBER 15, 2021

That’s what we’ve set out to answer in this report. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Research for this report was compiled in May 2020. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

ISEBOX

MARCH 3, 2016

Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? We know consumers don’t want to be bombarded with “Buy this!” Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72