Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

5W PR

JANUARY 6, 2021

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website. Consumers visit various channels for different reasons.

Mobile 88

Mobile Infographics Consumer Software 88

Presspage

JANUARY 30, 2024

While some may lean towards in-depth reports, others might find visual data representations like infographics more digestible. Which ones are most effective depends a lot on the way your audience will consume your content. Accessibility and Clarity Different stakeholders prefer different modes of information consumption.

Infographics 78

Infographics Financial Software Video 78

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. As consumers become more familiar with a brand, awareness increases.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

DECEMBER 29, 2022

Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next. Email, Slack, Teams, and project management software are great for this.) Build a Strong Content Distribution Strategy. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 136

eBook Product Launch Software International 136

5W PR

DECEMBER 23, 2022

Plus, the consumer has changed and while audiences still engage with high-value production, on certain platforms they are accustomed to, and even primed, for low-production, short-form content.

Instagram 78

Instagram Infographics Trends Software 78

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage.

B2B 91

B2B Report Survey Marketing 91

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) Doing that with a dozen core pieces of software is a lot easier than managing 30. If your target audience is still undefined, take some time to reflect with your team on your mission.

Content Marketing 111

Content Marketing Print Analysis Web 111

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Enter PR software*. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. In short, it’s a mess.

Branding 88

Branding Brand SEO How To 88

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework. Why does software matter? Humans can’t read a thousand releases a day.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). But more importantly my 3 year old son loves trucks and shouts “diggers!”

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

JULY 9, 2020

This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). One unique feature called Year in Review lets you see what was trending in previous years. Source: Google Trends. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. 69% of people have been convinced to buy a piece of software or application by watching a video. Infographic via Deposit Photos. Creating engaging, purposeful video of the client’s team and product is essential.

Video 57

Video Marketing Mobile YouTube 57

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Now is the time to improve your workflow. Twitter paid amplification?

How To 60

How To Software System Employee 60

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. It operates directly in your web browser, so you don’t need to download any software. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Imagine we’re a fictitious project management software company called “ProjexFlow.” As markets shift and consumer behaviors change, content that once resonated might become outdated.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. It operates directly in your web browser, so you don’t need to download any software. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Journalistics

MARCH 2, 2013

You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

MARCH 5, 2025

Use the freemium model as a link building tool If you can create an incredibly valuable, free version of your software, you open your doors to the wide world of tool posts. Most of their infographics only cost 1 credit, which is $345. (It It can be time-consuming, and if youre not careful, it can come off phony.

Digital PR 62

Digital PR Pitching Study Google 62

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

AUGUST 8, 2024

For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social. There are various tools available, such as Google Analytics for web traffic, CRM software for customer insights, and financial software for revenue tracking.

How To 52

How To Data Trends Software 52

Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Google+ will close to consumers on 2 April. Jessica Pardoe has written about her blogging habits and India Minton-Barker has turned her writing schedule into an infographic.

Tools 69

Tools Insurance Insurance Handbook 69

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Display ads continue to be great for awareness - even if the consumer doesn’t click the banner to your website.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48