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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. As a result, many traditional brick-and-mortar retailers must now adapt to the ever-changing demands of consumers, or risk losing their business. The pandemic drove much of the change we’ve seen in retail over the past three years.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

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What is Technology PR?

5W PR

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

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Preparing Businesses for the Quantum Leap: Strategic Insights for the Next Technological Era

Stern + Associates

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

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Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Not every car is designed to be a smart car, but with Nexar every car can be.

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Insights from CES 2024 – The World’s Best Automotive Technology Show

Bianchi Biz Blog

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 Should a vehicle technology supplier participate in CES?